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Who knew even 2 years ago that social media would play such an important role in our connectedness, both from personal connections (with family and friends) to business connections (with clients and colleagues). There are many that still think social media is a fad, and that eventually it will just simply go away.

I was once in that boat, refraining from getting “connected” and hoping that eventually it would all just go away. But I quickly decided, “If you can’t beat ‘em, join ‘em”. So you will now find me in LinkedIn, Facebook, and Twitter, and of course here on our blog.

I am now seeing a huge increase in the awareness of how important the social media channel is for business. My clients are becoming much more involved in the social media revolution. It is exciting time to watch how businesses use social media to their advantage.

If you are still on the fence regarding social media, not sure whether or not your company should get connected, I encourage you to watch the following short video.

A few of the stats from the video that really jumped out for me, and should for you as well…

  • Social Media has overtaken porn as the #1 activity on the Web
  • 1 out of 8 couples married in the U.S. last year met via social media
  • Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)… Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  • If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
  • 1 in 6 higher education students are enrolled in online curriculum
  • % of companies using LinkedIn as a primary tool to find employees…. 80%
  • The fastest growing segment on Facebook is 55-65 year-old females
  • The #2 largest search engine in the world is YouTube
  • Wikipedia has over 13 million articles… some studies show it’s more accurate than Encyclopedia Britannica
  • There are over 200,000,000 Blogs
  • 54% = Number of bloggers who post content or tweet daily
  • People care more about how their social graph ranks products and services  than how Google ranks them
  • 78% of consumers trust peer recommendations, Only 14% trust advertisements AND Only 18% of traditional TV campaigns generate a positive ROI
  • In the near future we will no longer search for  products and services they will find us via social media
  • More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… daily.
  • Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second.

(Stats above from Socialnomics)

If you’re still shaking your head, and know that you need to get connected, but don’t know where to start – I strongly recommend a great book written by Mitch Joel – “Six Pixels of Separation: Everyone Is Connected. Connect Your Business To Everyone

Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base–and, best yet, you can do this pretty much for free.

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