I’ve recently heard from several clients and colleagues that they believe the blog is dead. They told me that the future is Facebook and Twitter, and that nobody follows blogs any more.
The fact that you are reading this post dispels that rumor. So thank goodness for you, I hate to think that I spend time writing these posts if nobody is getting any benefit from them!
There is no hard data to definitively say how many blogs exist (at least not that I could find), but I found estimates as high as hundreds of millions (just in the English language). That’s an astounding number of blogs out there, and that number seems to increase every single day. So based on numbers alone, I’d say the blog is far from dead.
Now, obviously just because a lot of blogs exist, doesn’t necessarily mean that blogging isn’t dead. But based on the statistics from just our clients (over 200 companies), we have found that adding a blog to their website (and actually writing content), has increased their website traffic from 20-60% in just 60-90 days. In addition to increasing the traffic from the search engines, we saw a rise in their number of blog subscribers, Facebook fans, Twitter followers and newsletter subscribers.
So that tells me that the blogs are helping bring website traffic, which is in turn turning site visitors into followers by way of newsletter signups, social media signups, blog signups, blog sharing, etc. In my opinion, there is the proof that the blog isn’t dead.
Blogs help increase your website’s exposure, and more easily allows your content to be shared across multiple platforms – reaching audiences that likely would not have found you on their own. So yes, the future will likely heavily involve Twitter and Facebook, but the blog – well it’s not going anywhere yet.
Show us you’re out there – leave us a comment below!
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