Facebook Timeline for Business has been around now for a few months. If you didn’t manually upgrade your page, Facebook upgraded it for you at the end of March. Make sure you’ve checked your page – because if you didn’t upgrade your page yourself, then likely you are missing a “cover” image on your page. We’ve seen tons of pages with missing images, don’t want that to be you.
The most notable visual difference with Timeline is the new cover image. This is the large image at the top of your page. The small square image to the bottom left of your cover image is your “profile” graphic, which is also the image that is used next to all your posts.
This image should be 851px by 315px in order to display properly. Additionally – Facebook has been very clear that this image is not to be used as a promotional tool in any way (no website address, no phone number, no calls to action, no special promotion, you can’t even ask your visitor to like your page). Facebook encourages you to change this image often – but how often is completely up to you. This is a great space to showcase photos of your products, your office, your staff, etc.
This image should be 180px by 180px in order to display properly (Facebook requires images be at least 180×180, but they will automatically resize it to 160px by 160px) Since this image will also be used as the tiny thumbnail next to all your posts, take care to choose something that will easily translate into a smaller size and still be recognizable. The icon from your logo is a great consideration, or perhaps a photo of you (however, photos tend to get overlooked as personal pages, so people may not connect to your brand if you use a photo of yourself). It is not recommended that you change this often – as this is the one item that shows up on your follower’s walls, and you want to be instantly remembered/recognized.
See full page guidelines on the Facebook website.
Below your profile graphic, you will find an “about” section. This section is often overlooked by those just setting up their pages, but is a very important part of your Facebook page. Make sure you edit this, providing short and concise information on who your company is, what you do, etc. If you have not filled this in, or would like to change it, simple click the small “About” link below the box, and on the next page click “edit to update your information.
Pin and Highlight Features
A great feature of the timeline page is the ability to “pin” or “highlight” posts. Pinning posts to the top means simply that – you choose a post that you want to move to the top of your page. To pin a post, mouseover the post, click the little pencil icon in the top right, then select “Pin to Top”. This will put a small gold ribbon on the post, and move it to the top of the page. You can only have one post pinned at a time, so to unpin, follow the same steps. Pinned posts will remain at the top of your page for 7 days (or until you remove them.
You can also highlight a post (in fact, you can have as many highlighted posts as you’d like. To highlight a post, simply mouseover it and click on the star icon in the top right. This will then stretch the post to the full width of the Facebook page, giving it more visual room over your regular posts. This is a great way to call attention to any post that you want to make more prominent. To un-highlight the post – follow the same steps. Use this feature sparingly, don’t highlight everything, otherwise nothing will be deemed more important than the other posts.
Now you can go back in time and add past milestones about your business to your page. These will post on your timeline for whatever date you chose. For instance, if your company was founded in 2011, and you add that milestone, then it will get added before all the 2012 posts. At the right side of your page – you will see your timeline chart, it will start with “now”, and will change as you scroll down your page to show the events from that time period.
Adding photos to your page is a great way to showcase products, people, or just add visual interest. One challenge comes from loading large images – and that is that on your wall, the photos are shown as square, and if you uploaded a wide photo, parts of the photo will get cut off. There is no magic way to fix this, but, you can reposition your photo. Mouseover the photo on your wall, click the pencil icon, then click “reposition photo”. Then grab the photo and move it up/down/left/right until it displays as you’d like it to, then click save.
New To Facebook?
I hope that above mentioned explanations help you effectively manage your Facebook page. If you’re still needing more information, or if you are brand new to Facebook Pages, here is an interactive course brought to you by Facebook themselves.
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