For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.
Our recent infographic on Color Theory explained both the positive and negative feelings associated with color itself. This Kissmetrics infographic goes deeper into showing you how color will affect the actual purchase of an item, including breaking it down by type of shopper and venue.