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January 29, 2007

10 Rarely Used Ways To Upgrade Your Ad

Filed under: Marketing

1. Tell your potential customers special events your business has sponsored. It could be charities, fund raisers, charity auctions, etc.

2. Tell your potential customers about any mergers or joint ventures with other reputable organizations or businesses they would recognize.

3. Tell your potential customers some valuable info. This will create rapport with them. It could be tips, a how-to excerpt, etc.

4. Tell your potential customers about reviews of special events your business attended. It could be trade shows, seminars or conferences.

5. Tell your potential customers stories about your customer service. It could be how you help a new customer, an award you won, etc.

6. Tell your potential customers stories about your employees. It could be about why they like to work for you, their personal profile, etc.

7. Tell your potential customers about milestones and goals your business has achieved. It could be a sales goal, customers served goal, etc.

8. Tell your potential customers about innovations your business has discovered. It could be inventions, new technologies, patents, new products, etc.

9. Tell your potential customers the things you have done to improve your product. It could be lighter, faster, heavier, slower, etc.

10. Tell your potential customers a little history or past information about your business. It could be how it started, how you got the product idea, etc.

January 22, 2007

Five Places Where You Can Find New Products To Sell

Filed under: Marketing

Joint Venture Deals
Contact other business owners and ask them if you can sell their products or services. The products or services should be related to your target audience. You could set up a deal to just market them and receive a percentage of the profits.

Affiliate Programs
Join another businesses affiliate program. You just sign-up at their web site and they give you a link that tracks all your sales. Every time someone orders or clicks through your link you receive a commission.

Wholesalers
You can buy products at a large discount through a wholesaler. Just order the products from your wholesaler of choice. When you receive the products mark-up the price to the amount you want to sell them for.

Reprint/Duplication Rights
Some businesses offer you the right to buy licenses to reprint or duplicate their products. You pay for the license and then you can reproduce the product and keep all the profits. The license stipulations may vary from business to business.

Drop Shippers
You can sign-up to a drop shipper program from another business or wholesaler. When someone orders the product, you keep a percentage of the sale and send the rest of the order to the drop shipper. The drop shipper will then ship the product to your customer.

January 15, 2007

Benefit By Helping Others

Filed under: Marketing

Many people don’t have the time or skills to write and create ebooks to give away to their web site visitors. Giving away ebooks from your web site can easily increase traffic and sales. Why not create promotional ebooks for other people to use so they can promote their web site.

First, you will need to write and create your own ebook to give away to your visitors. If you don’t want to write one, you could ask permission to use another writers’ articles or material. Be sure to include your text or banner at the beginning of the ebook.

Once your ebook is uploaded to your web site you can allow people to download it and give it away to their web site visitors. Your ad will continue to be spread all over the internet.

You can take this strategy one step further to make it even more powerful. Allow people to sign-up to get a version of the ebook with their own text or banner ad included in it. With their own ad included in the ebook, they’ll work harder to promote it. That means your ad will be seen by even more people. It’s now a win/win situation for you and your visitors!

January 8, 2007

How To Turn Freebies Into Sales

Filed under: Marketing

You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they’re getting more for less.

It’s important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information products. With these type of freebies there’s no shipping or physical material costs. 

Below are some popular types of freebies. In the examples are some other benefits and a tips for offering freebies to your buyers. 

FREE  COUPON/GIFT CERTIFICATE
Offer potential customers a free coupon or gift certificate for a back end product or service you’re selling. This will increase your chances for repeat purchases. 

FREE BOOKLET/E-BOOK
Offer a free booklet or e-book related to your main product or service. Inform potential customers that it is a limited time offer and it will only be available before a specific date. 

FREE MEMBERS ONLY WEB SITE
Offer a free membership into your members only web site. Tell them what it normally costs for people who don’t purchase. 

FREE AUDIO CASSETTE/VIDEO
Offer a free audio cassette or video to people who buy. Let them know this audio cassette or video can’t be found anywhere else, only through this special offer. 

FREE E-MAIL COURSE
Offer a free e-mail course on a topic related to your product or service. Add your back end product ads to each e-mail course lesson. 

FREE CHAT ROOM SEMINAR/CONSULTING
Offer a free chat room seminar or consulting to give away as a freebie. You will become know as an expert on the topic by electing to do the seminar or consulting yourself. 

FREE GIFT
Offer a free gift if they buy your product or service. Giving the value of the free give will attract them to purchase your main product or service.

January 1, 2007

20 Ways To Convert Visitors Into Subscribers

Filed under: Marketing

1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine.

2. You could offer your visitors a free ebook if they subscribe to your free e-zine.

3. You could offer your visitors a free subscription to your private web site if they subscribe to your free e-zine.

4. You could offer your visitors a free advertisement in your free e-zine if they subscribe.

5. You could offer your visitors a free tangible gift if they subscribe to your free e-zine.

6. You could offer a free automatic entry into your contest or sweepstakes if they subscribe to your free e-zine.

7. You could tell your visitors that you offer original content in your free e-zine.

8. You could tell your visitors to read a sample issue of your free e-zine on your web site.

9. You could offer your visitor’s free software if they subscribe to your free e-zine.

10. You could offer your visitors a free sign up to your affiliate program if they subscribe to your free e-zine.

11. You could offer your visitors a free web service, like free e-mail, if they subscribe to your free e-zine.

12. You could publish some of your current e-zine subscriber’s testimonials on your web site.

13. You could publish any positive reviews you have received about your free e-zine on your web site.

14. You could tell your visitors what’s going to be published in your next e-zine issue.

15. You could tell your visitors that they have the right to republish your e-zines content on their own web site if they subscribe to your free e-zine

16. You could publish a list of  well-known famous, or respected people that have subscribed to your free e-zine.

17. You could tell your visitors what a subscription to your free e-zine is worth in dollars.

18. You could tell your visitors all the major benefits of subscribing to your e-zine.

19. You could tell your visitors how many people have already subscribed to your e-zine.

20. You could tell your visitors that a subscription to your free e-zine is only available for a limited time.