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April 30, 2007

10 Ways Writing Articles Can Improve Your Business

Filed under: Marketing

1. Submit them to e-zines and web sites for publishing. Include your resource box at the end of the article to get free advertising.

2. Combine your articles into a free e-book. You can place your business ad in the e-book. Give it away to visitors and allow them to do the same to multiply your advertising.

3. Create an article directory on your web site. People will visit your web site to get the free information.

4. Submit your articles to print publications that pay for submissions. You can make extra income getting paid as a freelance writer.

5. Combine a few of your articles together into a free report. Give away the free report as a bonus for buying your main product or service.

6. Publish a book with all your articles. Make extra money selling the book from your web site.

7. Give people an instant article directory. Tell visitors they can instantly add a free article directory to their web site by linking to yours. All those links can add up to a large amount of traffic to your web site.

8. Post your articles in related online communities. This can give you free advertising in newsgroups, forums and e-mail discussion lists.

9. Allow people to include your articles in their free e-books. Your article could end up being in 20 to 30 e-books in no time. You won’t even have to promote the e-books.

10. Let people access your articles by autorepsonder. Include your full page e-mail ad with the article.

April 23, 2007

6 Payment Offers That Sell Like Crazy

Filed under: Marketing

The way you structure your payment offers can increase your sales. I’m not talking about the way people pay like credit cards, digital payments, checks, and cash options. What I’m taking about is can your customers try before they buy, pay later, make payments, do they get a rebate, etc.  Below are six payment offers that will sell like your products or services like crazy:

1. Sample It
Offer your customers a free sample or short version of your product or service. Your sample should give them only a few benefits of the full version. This will entice them to purchase the full version to get the total benefits.

2. Name Your Price
Offer customers a choice of want they can pay for your product or service. List your original product and price then add another product with it for a little higher price. Your orders will increase buy letting the customers choose their price.

3. Free To Try
Offer your customers a free trial of your product or service. You could offer the free trial for 5 to 30 days. This is showing them that you have confidence in your product or service and it will sell itself.

4. Give A Little Back
Offer your customers a cash back rebate after they buy your product or service. I feel a good rebate would be a least 10% of their purchase price or higher. This will increase your sales and, like most of us, they will forget to turn in the rebate.

5. Pay Later
Offer your customers the choice of being billed later for their purchase. Bill them in a few weeks or a month. This will stop you from losing customers who can’t afford to purchase your product or service at that time.

6. Little At A Time
Offer your customers the option of paying you a little at a time for your product or service. You could divide up the purchase price into bi-weekly or monthly payments. You won’t lose customers that may not be able to pay the full amount at that time.

April 16, 2007

How To Use Bartering To Gain An Advantage Over Your Competition

Filed under: Marketing

If you have a business on the Internet you should be bartering goods and services with other businesses. You should always try to trade for something before you buy it. Barter deals usually require no money. Although sometimes you may need money to offset the value of the goods or services being  traded.

Bartering will give you many advantages over your competition. It can save your business money. You can spend the extra money on a buying paid Internet advertising. It allows you to offer your products and services at a lower price than your competition. You can afford to get the higher priced goods and services to compete on the internet.

There are numerous ways to find barter deals online. Set up a barter message board or chat room on your web site to get more barter offers. Note on your web site or e-zine you are willing to barter for goods and services. Join newsgroups or e-mail discussion groups that are about bartering. Join an online barter club to meet other businesses that barter. Find web sites that barter by looking up the keywords barter, trade, or swap in your search engine of choice.

There are a few things you should do before bartering. Compile a list of your goods and services you are willing to barter. Make a list of goods and services you need or want for your online business. Know the approximate cash value of the things you are trying to trade and the value of the things you are seeking in return. All of this information can help you negotiate a successful barter deal.

When proposing a barter offer, tell the person the benefits of the barter deal. Explain to them why it would be a win/win situation. Give their business many compliments in your proposal. Prove to them why it would be a fair trade. This type of proposal can increase your chances off them saying “Yes, I will barter.”

April 9, 2007

Build A Successful Business By Staying Connected

Filed under: Marketing

Over the course of your business life you’ll come in contact with a number of other business people.  They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service, you can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected! Network!  Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business.

Consider all the benefits you’ll gain from talking to other business people:

Knowledge or information that you didn’t have before
Advice on how to solve a current business problem
Leads to a new business project or opportunity
Joint ventures and cross promotion deals
Learn important skills that you didn’t have before
Constructive criticism that  improved  your business
Brainstorming that sparks a profitable business idea
Encouraging and motivational statements 

There are many ways to meet business people. Join business clubs and associations. Participate in on-line business-related forums, e-mail discussion groups, and chat rooms. Go to business expos and trade shows. Use your creativity to come up with even more ideas.

If you have the time, start your own networking group. You could hold meetings at a local seminar room, at a park , or at your own business building.  If you want to hold meetings on-line use a private chat room. Publish a print or e-mail newsletter to keep members informed of meeting time and dates. 

Keep all your business associates’ contact information all in one place. Have it organized by business type or profession for easy finding. So when you need some advice on a new marketing campaign you can call that marketing expert you met at that trade show in Ohio a couple of weeks ago. 

Networking is a surefire way to build a successful business. I have used it countless times and will continue too. I have also met a lot of business people who are now some of  my closest friends.

April 2, 2007

Online Business Press Release Writing Tips And Ideas

Filed under: Marketing

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don’t know how to write a press release. It’s important to promote your online business with press releases because of the media all over the internet. The following  is a  list of some common press release writing tips:

- your press release should sound like news, not an ad

- you should only send your press release to the media related to the topic of your press release 

- keep your press release one page in length

- your header, contact information and release date should be at the top of your press release 

- use short sentences and double space in between sentences

- your header and first few sentences should capture the readers attention

- you should tell a story and briefly mention your business, product or service in the body of the press release

- proofread your press release many times. Look for grammar and spelling mistakes. 

Another reason entrepreneurs ignore promoting their online business with press releases is because they don’t know what’s newsworthy. Here are 16 online business press release ideas:

- new products or services you’re offering on your web site. 

- the results of an online survey or poll you’ve completed 

- a virtual trade show or seminar you’re hosting. 

- a free chat room class you’re teaching

- your opening of a new web site

- an online award your business or web site has won

- a free e-mail newsletter you’re publishing 

- new online products or services you’re giving away 

- an online business association or club you’re starting 

- a famous person that’s endorsing your business 

- a major joint venture you’re doing with another business 

- a new book or e-book you wrote 

- an expert or celebrity who’s speaking in your chat room 

- a fundraising event you’re doing at your web site 

- a new contest or sweepstakes you’re having at your site 

- major sponsorships you’re doing online 

You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.