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May 28, 2007

10 Ways To Gain An Avalanche Of Sales

Filed under: Marketing

1. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc.

2. Become well known by speaking or chatting at seminars. The seminars could be held offline, in a chat room, by telephone or via e-mail.

3. Start a free ebook club on your web site. People could sign up to receive a free ebook from you each month. Just include your product ad in the ebooks.

4. Give away your products or expertise to internet business newbies. Just ask them in return to place your link on their web site.

5. Trigger your visitors to buy your products by using colors. You should totally relax and think about which colors would compel prospects to order.

6. Let your past offline customers know about your web site. When they visit and sign up to your e-zine it will remind them to shop at your online store.

7. Create a long term relationship with your entire customer base. You can stay in touch with them through an e-zine, with greeting cards, etc.

8. Repeat the 3 most powerful or appealing benefits throughout your ad copy. Repetition can brand your product’s benefits quicker in your prospects mind.

9. Give your new customers surprise free gifts. This will increase their loyalty and give you more word of mouth advertising.

10. Make your long ad copy interesting enough so people click through to the next web page. If it’s not, they won’t take the time to click and read more.

May 21, 2007

4 Alternative Ways To Gain Lifetime Customers

Filed under: Marketing

You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason. You will just end up loosing all these potential lifetime customers. However, there are many ways you can minimize the loss of these prospects.

One way is to accept barter offers for your product. Maybe the person can’t afford to buy your product. They may have something you could use in your business or personal life. If the barter deal isn’t fair enough, either of you could add in some cash. You may not make money but, they might buy other products you offer.

Another way is to include a negotiation offer at the end of your ad copy. Tell your reader if there is something they don’t like about your offer, they could contact you and negotiate a different buying offer. They may not like your price, guarantee, shipping methods, payment options, etc. You can gain a potential lifetime customer by being flexible with your offer and negotiating instead of loosing them.

A simple way to attract lifetime customers would be to give people a freebie. The freebie should be related to the other products or services you sell. You may not be getting paid for the freebie, but you will get a lot more people using one of your products because it is free. If they are impressed by your free product there is a high chance they’ll buy your other products in the future.

The last way is to sell your product at the price it costs you to produce or buy it. You will usually sell more products at a lower price than your competition which equals more potential lifetime customers. You will break even in cost but you’ll make your profit from the upsell and backend products your sell your lifetime customers.

May 14, 2007

10 Reasons To Survey Your Visitors, Subscribers And Customers

Filed under: Marketing

1. You’ll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and read the content.

2. You’ll find out how to improve existing products or services. This will attract new customers to buy from your business.

3. You’ll find out which products or services your customers would like to see you sell in the future. This will increase your back end product sales.

4. You’ll find out how to improve your customer service. This will cut down on customer complaints and how to better resolve problems.

5. You’ll find out how to improve your sales letters or ads. This will increase your sales, traffic or ezine subscribers.

6. You’ll find out what kind of articles or interviews they want to see in your free e-zine. This will raise your e-zine’s readership.

7. You’ll find out how to design your web site to fit your visitors needs and wants. This will increase the time your visitors spend on your web site.

8. You’ll find out what kind of non related products or services your customers would buy. This will help your business easily move into a different market.

9. You’ll find out how to better price your products. This will help you sell your products or services at at a price that will pull the most orders.

10. You’ll find out were your potential customers are hanging out. This will inform you where to market and promote your products.

May 7, 2007

How To Use Online Auctions As Traffic Generators

Filed under: Marketing

There are thousands of online auctions on the internet. People love them because they can usually find great bargains. If you have an online business, you can use them to increase traffic to your web site.

You could create an electronic book or report that relates to your online business, then auction it off at an online auction. You could increase traffic to your web site by placing an ad for your web site in the electronic publication. Some online auctions will even allow you to link directly to your web site.

Electronic publications won’t cost you anything to ship. You could send them via e-mail or allow people to download the electronic publication from your web site. You can also auction them off for a lower price. When they visit your web site you could offer them a higher priced product.

You could also get traffic from people who don’t bid or don’t get the winning bid. You could direct them to your web site to download and read a free sample of the ebook or report before they bid.  If they want more detailed information about the ebook or report, you could also direct them to your web site.

You can also get traffic to your web site by auctioning a physical product. Print your web site advertisement on a flyer or brochure then insert it into each product package you ship.

Before you start auctioning any product at an online auction, read the terms and conditions. Some auctions may not allow the auctioning of electronic products or directly linking to your web site where you have other products for sale.