award winning web design & development

1. Use plenty of examples in your ad copy. This will allow your whole target audience to understand your pitch completely.

2. Gain extra credibility by using terms your readers may not understand, but can follow by explaining them in simple terms. This will show you’re an expert.

3. Reveal how excited you are about the product. You could use words or a picture of yourself looking very excited.

4. Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position.

5. Challenge your readers at the end of your ad. Make a bet with them; if your product doesn’t solve their problem, offer them a free product in return.

6. Get your audience involved in your ad by asking them questions. They’ll automatically want to answer the questions in their mind.

7. Introduce yourself in your ad copy. Haven’t you ever read an ad copy and wondered half way through it who is selling the product? It’s a big turn off.

8. Start your ad with a story. It draws people right into your ad and they forget they’re being sold to. You could start with “Once upon a time…”

9. Use less than five points in your ad copy. If you start revealing too many topics, your readers might get confused and quit reading.

10. Make your target audience’s experience reading your ad positive. You could educate them or tell a joke to make them laugh.

1. Publish testimonials for your free stuff. It would increase their value and if they’re viral marketing tools, you’ll have more people giving them away.

2. Give your visitors a good time so they will visit your web site again. Use a few jokes, humorous graphics and funny stories.

3. Make money from web sites that don’t have an affiliate program, by doing a joint venture. Set up the affiliate program through a third party for them.

4. Build rapport with your potential customers by teaching them something new. Provide them with free ebooks, articles, tips, courses, etc.

5. Allow your visitors to collect things from your web site so they will stop back again and again. It could be a series of software, ebooks or articles.

6. Keep each page of your web site consistent or similar. Use similar text fonts, colors, graphics and background on every page.

7. Build a popular directory of freebies. It will draw tons of traffic to your web site and you can request that submitters place your link on their web site.

8. Create traffic generators that people can add to their site without doing all the work. It can be an article directory, freebie directory, web tool, etc.

9. Challenge your visitors to buy your product or service. People love a good challenge. Tell them if they can find a flaw you’ll give them a refund.

10. Form a strategic alliance with other related but non-competing businesses. You’ll be able to beat your competition by selling to a larger audience.

1. What will be the title of your ebook and will it have a subtitle?

2. Will you be the only author or will there be other co-authors?

3. Will you publish a print version of your ebook?

4. How many pages will your ebook be?

5. Will your ebook contain graphics, pictures or charts?

6. Will your ebook include an appendix and index?

7. Will your ask other authors to contribute related articles to your ebook?

8. What file formats will your ebook be available in; text, pdf, exe, html, etc.?

9. Will your ebook be sold as a product or will your ebook be used as a promotional tool?

10. Who will be your ebook’s target audience?

11. What major benefit does your ebook give your target audience?

12. Will you offer your prospects a guarantee and testimonials to read?

13. Will you include a bibliography about yourself in the ebook?

14. What personal information will you include about yourself in the ebook?

15. What colors and graphic(s) will be included on the ebook cover?

16. Will you let your prospects read  free sample chapters or excerpts to entice them?

17. Will you turn the ebook into other information products like videos, audio books, teleclass, etc?

18. What type of payments will you accept for the ebook?

19. Will you allow others to give away your free promotional ebook?

20. Will you be selling the reprint rights to your ebook?

1. You didn’t follow up after the first sale. After the sale you could have introduced your other product on the thank e-mail.

2. You didn’t ship the product in the about of time you stated. If they needed it in a hurry and you didn’t provide, they won’t rely on you again.

3. Your product didn’t do as promised. If your product didn’t accomplish their desired goal they’re not going to think your second product will either.

4. Your customer couldn’t get a hold of you in time when they had a “after question” sale. You could have added extra lines of communication.

5. Your customer doesn’t want to revisit your web site because it didn’t offer much. You could have offered more original content or freebies.

6. Your competition is offering free shipping with their product. You should have been more aware of how they are targeting your customers.

7. Your customer forgot your web site address. You should have given your customers your web site information in your product package.

8. Your customer service couldn’t solve a problem they had with your product. Your customer service should be trained to handle most problems.

9. You didn’t up-sell when they were already in the buying mood. You can always try to sell your other product when they’re ready to buy your first one.

10. Your competition offers a stronger money back guarantee. You must always be thinking of better ways to remove the risk from your customers.

1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.

2. Start an e-zine for your web site. When people read each issue they’ll be reminded to revisit your web site. They’ll see your product ad more than just once which will increase your orders.

3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.

4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article.

5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This’ll increase your ad exposure and attract people to your web site at the same time.

6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.

7. Submit your freebie to the online directories that list your particular item or service for free. If you’re offering a free e-zine, submit it to all the free e-zine directories on the internet.

8. Participate on message boards. Post answers to other people’s questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.

9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.

10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.