award winning web design & development

1. Announcement Alerts - Give customers e-mail alerts about critical information or product releases before your non customers find out about it..

2. Discounts - Allow your customers to get lower prices on your products and other related products other businesses sell.

3. Expert Call Ins - Set up a date and time when your customers can call up and talk directly with experts that are related to your industry.

4. Private Invitations - Give your customers private invitations to customer events that non customers cannot attend.

5. Online Rolodex - Compile a list of web sites or online contacts that are related to the product. You could publish it on CD-ROM or on the web.

6. Archived Information - Bundle together some older information that’s no longer available. It could be e-zine back issues, articles, transcripts, etc.

7. Mentor Program - Give your customers unlimited consulting with their purchase. Allow them to contact you by e-mail, phone, fax, in person, etc.

8. Audio/Video E-zine - Give customers an upgraded version of your e-zine in online audio or video format. Non-paying customers could only get it in e-mail.

9. Freebie Announce Board - Offer your customers a message board were they can announce freebies they offer from their web site.

10. Barter Discussion List - Offer your customers the option of joining a barter email discussion list. They can barter goods and services with others.

Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.

You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you’re selling.

1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.

2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.

3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.

4. As you’re skimming through this, you’re beginning to think you have nothing to lose and everything to gain by trying out our product.

5. As you’re scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.

6. The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.

7. The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.

8. You don’t know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.

9. You don’t realize it yet but, in a few short minutes you’ll realize that you can’t put off this vital purchase and then you’ll be yanking out your credit card.

10. As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life.

Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using
your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online.

Your customers could write diary entries about goals they have reached using your product, the positive emotions it’s given them, the fears and worries your product has taken out of their lives, how bad their lives were before they bought it, how it has helped other people in their lives, etc.

Your customers could update it daily, weekly or monthly. It will depend on how often they use your product. You could publish the diary right in your ad or link directly to the diary. You could provide the people with web space for writing the online diary or have them e-mail you the diary entries for you to publish.

You can make the online diary extra persuasive by also including customer’s personal profile, pictures, online video of them using your product, net audio
of them talking about your product, even scanned handwritten letters, etc.

An online diary would likely outsell the common testimonial because it’s updated on a regular basis and reveals more personal information. A diary is considered private which would make people more curious to read it and believe it’s legitimacy.

1. Address your targeted audience on your business site. Example: “Welcome Internet Marketers”. If you have more than one, address them all.

2. Make sure your content and graphics are relevant to your web site’s theme. You wouldn’t want to use a bird graphic on a business web site.

3. Alert visitors by email when you add new content to your web site. This will remind people to revisit your web site.

4. Offer a way for visitors to contact you on each web page. List your email address, fax number and phone number.

5. Give people the option of viewing your web site offline. Offer it by autoresponder or printer friendly version.

6. Make sure a least 50% of your content is original. The other option is to offer something else original other than content, like software or an online utility.

7. Offer your visitors incentives for revisiting your web site. You could give them new content, ebooks, software, ezine, etc.

8. Publish a FAQs for your business, product and web site. They could have questions about multiple parts of your business.

9. Make sure all links on the navigational bar are clickable. If people can’t get to where they want to go, they will leave.

10. Organize you web site in logical and profitable sequence. You don’t want to give a freebie before they learn about the product(s) you’re selling.