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February 25, 2008

10 Free Bonuses That Can Increase Your Profits

Filed under: Marketing

1. Interview Articles - You could compile an ebook or report of interviews you’ve given to experts from your particular industry.

2. Coupon eBook - You could compile an ebook full of coupons from other products you sell or from other businesses you’ve made coupon deals with.

3. Online Gallery - You could compile a free online gallery of pictures, graphs, charts, or graphics that is related to your target audience.

4. Webcam - You could set-up a webcam so your customers could view a particular environment or place they are interested in.

5. E-zine Archives - You could bundle all your old e-zine issues together into an e-book or member’s web site.

6. Survey Results - You could compile together the results of all the surveys you’ve taken from your web site visitors. It could be an ebook or reports.

7. Personal Journal - You could publish a personal journal of daily actions you take that’s related to your particular industry.

8. Calendar Of Events - You could publish a list or ebook of events related to your target audience, It could be trade shows, seminars, fundraisers, etc.

9. Top Lists - You could publish a list or ebook of top ten lists that your customers would be interested in. It can be about related products, people, etc.

10. Email Discussion List - You could make a private e-mail discussion list only for people that purchase your product.

February 18, 2008

10 Ways To Increase Your Free eBook Downloads

Filed under: Marketing

1. Anticipate the objections your visitors might have about your free ebook offer. You should research your target audience’s needs and wants.

2. Allow your visitors to feel good about themselves by giving them compliments. If they feel good, they will also feel good about downloading your ebook.

3. Tell your visitors the emotional and logical reasons why they should download your free ebook. It can be the goals they’ll acomplish, positive feelings, etc.

4. Publish a list of respected or famous people that have downloaded your free ebook. Just remember to get their legal permission first.

5. Tell people what they’re thinking and feeling as they read your ebook ad. Most people will start to actually do it, statements should back up the ebook.

6. Make your free ebook offer very rare. People perceive things that are rare as being more valuable. You could use a limited time offer or free bonuses.

7. Create rapport with your visitors by telling them something they already know is true. They’ll know for sure you’re not lying and download your ebook.

8. Show your visitors how much enthusiasm you have for your free ebook. Most people will start to feel the same and download your ebook.

9. Make your visitors curious about your free ebook by telling them they need to sign-up to get access to a password protected site in order to download it.

10. Motivate people to download your free ebook. Tell them a lot of positive things like: “You can now reach your goals and change your life forever!”

February 11, 2008

10 Seldom Used Freebies That Can Increase Your Traffic And Sales

Filed under: Marketing

1. Checklists-Create a list of things to check for a particular process related to your business’s topic. Ex: a checklist for creating a web site.

2. Templates-Design a template that will make a certain action easier for your target audience. Ex: a template for writing a resume.

3. Text Workbook-Publish a text format ebook so your audience can learn and practice a certain skill. Ex: a text workbook for writing ad headlines.

4. Transcripts-Create an ebook of text transcripts of a related live event. It can be a seminar, speech, class, interview, etc.

5. Dictionary Of Terms-Publish a web directory or ebook dictionary of terms relating to your specific business industry or subject.

6. Advice Service-Offer a live chat room were you or your employees can give your visitors and customers advice on your business topic.

7. Human Research-Offer a free service were you will search for sites or information your visitors or customers can’t seem to find online.

8. Plans-Create ready-made plans for a particular project your target audience wants to accomplish. It could be marketing plans, landscape plans, etc.

9. Forms-Offer printable, ready-made forms your visitors or customers would use regularly. It could be legal forms, organizational forms, etc.

10. E-mail Reports-Publish quarterly e-mail reports that contains new research discoveries, surveys, and statistics about your related industry.

February 4, 2008

15 Creative Ways To Make Money With Ebooks

Filed under: Marketing

1. Allow other e-zine publishers or web site owners to republish small nuggets or excerpts of information from your ebook with your byline or ad included.

2. Make extra profits from selling monthly updates of your ebook. You could also back end sell the extra never released chapters of your e-book.

3. Give away a free ebook and then give people an option of buying the paid version of the ebook. Also let others give away the free version of your ebook.

4. Divide your ebook content into reports then give people the option of just purchasing the info they want.

5. Purchase reprint rights to other people’s ebooks an combine them with your in a large package deal or private ebook library web site.

6. Change the benefits on your ebook ad copy into links. When people click on it take them right to the order page. It’ll give them a urge to buy your ebook.

7. Charge people a cheap price to read half of your ebook. If they like it, they can pay full price to read the other half.

8. Offer freebies that are related to the ebook your selling. It could be free monthly ebook updates, free e-zine, free consulting, etc.

9. Show your prospects a sample page out of your ebook. Just black out some of the important info. This will make your prospects curious to buy.

10. Provide a low and high priced version of your ebook. Show benefits of each version side by side. People usually spend a little more for extra info.

11. Offer the reprint rights to your ebook. You can sell the rights with the regular purchase price or as a separate higher price.

12. Make your ebook available for offline people. Your could turn it into a print book, report, video, audio book, print newsletter, etc.

13. Redesign your ebook for specific niches. You can create multiple profits with very little work. Ex: Turn a business ebook into a craft business ebook.

14. Give your prospects discount coupons on other products when they purchase your ebook. It could be your products or others that you made deals with.

15. Divide your ebook into online newsletter issues. You could charge a reoccurring monthly subscription for people to view each issue.