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August 25, 2008

10 Intriguing Ways To Propel Your Online Sales

Filed under: Marketing

1. Add extra subjects to your web site. Most free ad sites only allow you to submit your web site to one category. This’ll allow you to submit it to many.

2. Increase the perceived value of your product by making your offer scarce. You could use limited time bonuses, low prices, low quantities, etc.

3. Find out your competitions’ weakness and use it as your “Unique Selling Proposition”. It’s the reason why people buy your products and not theirs.

4. Sell your products or services to a specific niche market. For example, instead of selling your fishing book to all  fisherman, target it toward fly fisherman.

5. Test your advertising and marketing. You’ll save time, money and big headaches promoting the right offer to the right group of people.

6. Persuade visitors to buy your product by telling them the future. Tell them what’ll happen with their life in the future if they buy or don’t buy.

7. Offer a free trial of your product for a set period of time. Don’t charge or bill them until they decided to buy it. This’ll take away any risk they have.

8. Create other web sites that draw your initial target audience. Then you can lead your prospects to your main web site by linking to your other web sites.

9. Inform people about your site or freebie through e-mail announce lists. You can find them by typing “e-mail announce lists” in any search engine.

10. Tell your visitors what they can avoid by buying your product or service will motivate them to buy. They may want to avoid pain, fear, danger, etc.

August 18, 2008

10 Important Things To Tell Your Prospects

Filed under: Marketing

1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.

2. Tell your prospects that you offer a lower price. If you can’t afford to offer a lower price you could always hold the occasional discount sale.

3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.

4. Tell your prospects you’ve been in business for a longer period of time. People think if you’ve been in business longer you have more credibility.

5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you target the senses you’re triggering human appeal.

6. Tell your prospects your product is compact or light. People may want to take the product on a trip or don’t have much room where they live.

7. Tell your prospects that your product lasts longer. People don’t like to spend more money purchasing replacement products all the time.

8. Tell your prospects that your product is easy to use. People don’t want to buy a product that they have to read a 100 page instruction manual.

9. Tell your prospects that your product has better safety features. People want to feel safe when they use your products.

10. Tell your prospects that you stand behind all your products. People want to know that you back-up any claims you make about your product.

August 11, 2008

8 Ways To Get People To Visit Your Web Site Again And Again

Filed under: Marketing

1. Polls
Hold an interactive poll on your web site. Ask visitors a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results the next day or week on your web site. 

2. Prize Drawings
Hold an ongoing prize drawing on your web site. The prizes should be something of interest or value to your subscribers. Most people who enter will continually revisit your web site to get the results. 

3. Original Content
Give your visitors content they can’t read anywhere else. I’m not saying all your content has to be 100% original, but a portion of your web site should have original information. People will usually read information they haven’t read before.

4. Quizzes
Give your visitors a quiz or a series of trivia questions. Post the correct answers weekly on your web site. The people who participate will want to come back to your site to see if they were right. 

5. News 
Supply news stories related to your web site topic. People want current and up-to-date news. If you can be their first source, they will become repeat visitors to your web site. 

6. Jokes
Give your visitors a little humor now and then. Don’t be so serious; tell them a joke. If they associate your web site with being happy they will visit again and again. 

7. Free Stuff
People love to get free stuff. List free stuff on your web site. It could be software, services, sample products, e-books etc. The freebies should be related to your web site topic. Keep the freebies coming and your visitors will return regulary.

8. Directories
Tell your subscribers about Web sites related to your web site topic. The web sites should be interesting and helpful. Become your readers web site directory and they will come back.

August 4, 2008

5 New And Lesser-Known Online Business Ideas

Filed under: Marketing

1. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy.

2. Start a members only web site. Tell visitors what’s in your members only site and what it costs to get access. Offer them a free membership, if, in exchange they link to your web site, post your banner on their home page or agree to advertise your web site in their e-zine for a set period of time. Usually they will agree to the free advertising to save money. This is a powerful way to get free advertising.

3. Want a popular discussion board? This technique is based on the number of postings made by any one person. You could give away a free product or service to any person that posts ten or more messages on your discussion in a month. It could be a free e-book, report, e-mail consulting etc. Just keep track of everyone’s postings each month. This could also work for e-mail discussion lists.

4. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main product or service. All those links can add up to a large amount of traffic for your web site.

5. There a millions of web sites on the internet. Instead of marketing your web site as a web site. Market it as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just place your ad or banner for your product or service on the top of each web page.