They don’t seem to make it easy for us, do they? Hopefully this short article will make your life easier, and you can stop banging your head against the wall!
You can find the link to create a fan page in lots of different places, but we’ll talk about the two easiest ways to get there.
If you already have a facebook account, login to your existing account first. Then go to any fan page that you are already a fan of. If you can’t think of anywhere to go, do a search for “onelily”. You should see our logo in the results under “pages” right near the top. Click on the logo and you’ll be taken to our fan page. If you are not already a fan of One Lily – why don’t you click to become a fan at the top of the page.
After you have become a fan of One Lily, scroll down to the bottom of the left hand column. You will see a link that says “Create a page for my business”. Click it – and you’re ready to get started setting up your fan page.
Whether or not you have a facebook account, you can click here to start setting up your fan page.
Okay – so now that you know how to find the link to get started creating your fan page – here is a little more information to help you out.
1. In order to have a fan page you must have an existing account with facebook. Just setup a personal profile if you have not done this already. The personal account you use to setup the fan page will FOREVER be connected to that fan page. So before you ask someone else to do it for you, decide if you want them to forever have access!
2. Decide on the category that you want to setup your fan page in. Your choices are Local, Brand/Product/Organization, or Artist/Band/Public Figure. Choose the category and then subcategory that best suits your business. (Hint – most seem to choose the middle one “Brand/Product/Organization”.)
3. Type in your company page and click submit. That’s it – your fan page has been created!
Now that wasn’t so hard, was it? But wait – before you start trying to get everyone to become your fan… spend some time editing the settings of the page (who can post on your wall, what info your fans see, etc), add your logo or business photo and get familiar with the lay of the land.
Once you have the basics setup – start asking your friends to become fans of your new page. Assuming you already have a personal facebook account, ask those “friends” first. That will help get the momentum going!
After your fan page starts getting fans from your close friends, start asking others to become your fan. You can send emails to clients and colleagues, send a blast out via your newsletter, blog about it, and certainly post your fan page link on your website.
If you’re really concerned about getting a very high number of fans, then you can also pay for facebook ads that will help build your fan base.
That’s it – now just make sure you are adding valuable content to your facebook fan page on a consistent basis. Some post once per week, while others post 20 or more times per day. Decide on what type of schedule works for you – and stick to it.
Worth Mentioning: Many think that to setup a business in facebook, you need to just setup a profile like you would as an individual. This is the incorrect way to setup a business in facebook, and if you do it that way, and facebook finds out, they will remove your personal account. Facebook states “Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook.”
