There are plenty of ways to attract readers to your blog. Let’s talk about one of the more popular ways – Technorati – and how you can use it to make your blog accessible to thousands of people.

Technorati is a blog search engine, and one of the biggest ones out there, indexing over 100 million blogs. To add your blog to Technorati, you need to claim it. This is how to do it:

1. Register and login to technorati.com

2. Go to your account by clicking the avatar in the top right hand corner.  At the bottom of the page you have the option to start a blog claim. Let’s enter your blog address and click the “Claim” button.

3. You will be asked to provide some details about your blog and to add categories and tags. Spend some time completing this step; this is how most people will find you.

4. After proceeding to the next step you will be given a code, what Technorati refers to as a claim token. To prove that you are actually the author of the blog you’re claiming, you need to add this code to your RSS feed. The easiest way to do this is to simply cut and paste it into the body of a recent post.

Don’t worry, it won’t take long for the Technorati bots to locate the code, and once they have you can remove it again. So unless you have a constant stream of visitors – but since you’re reading this post, I’m going to assume you don’t – chances are good that no one will even notice it.

5. That’s it! Blog away.