Category Archives: Recommended Reading

Eat That Frog – Brian Tracy

February 2, 2010 – 3:57 pm

Eat That Frog – 21 Great Ways to Stop Procrastinating and Get more Done in Less Time
From Amazon…
The legendary Eat That Frog! (more than 450,000 copies sold and translated into 23 languages) provides the 21 most effective methods for conquering procrastination and accomplishing more. This new edition is revised and updated throughout, [...]

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Blink – Malcolm Gladwell

January 21, 2010 – 3:34 pm

Blink – The Power of Thinking Without Thinking
From Amazon…
Blink is about the first two seconds of looking–the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a [...]

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How To Win Friends and Influence People – Dale Carnegie

January 14, 2010 – 12:47 pm

How To Win Friends and Influence People
From Amazon…
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because [...]

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Six Pixels of Separation – Mitch Joel

January 6, 2010 – 2:46 pm

Six Pixels of Separation: Everyone Is Connected. Connect Your Business To Everyone.
From Amazon…
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we’re now down [...]

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New Rules of Marketing and PR – David Meerman Scott

December 21, 2009 – 3:01 pm

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
From Amazon…
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices
The New Rules of Marketing and PR shows you how to leverage the potential [...]

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The Tipping Point – Malcolm Gladwell

November 16, 2009 – 3:24 pm

The Tipping Point: How Little Things Can Make a Big Difference
From Amazon…
This celebrated New York Times bestseller now poised to reach an even wider audience in paperback is a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwell’s new afterword to this edition describes how readers can constructively [...]

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Don’t Make Me Think – Steve Krug

October 16, 2009 – 4:10 pm

Don’t Make Me Think: A Common Sense Approach to Web Usability
From Amazon…
Usability design is one of the most important–yet often least attractive–tasks for a Web developer. In Don’t Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.
The title of the book is its chief personal design premise. [...]

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