Category Archives: Web Strategy

How long does a website design last?

August 18, 2010 – 9:11 am

This is a question we get asked quite often… “After I have a site designed, how long does that design last?”. Unfortunately there is not an exact answer to this question that would apply to every website. The length of time that a design can last before becoming outdated varies slightly between different industries. The [...]

By Angela Nielsen | Tagged , | Comments (0)

Statistics Tools for Your WordPress Blog

August 11, 2010 – 1:17 pm

In Part 7 of our blog series “7 Mistakes Website Owners Make and How to Avoid Them”, we discussed the importance of reviewing your website statistics: “It is important that you review these statistics every month, and compare month to month whether or not your site is improving, remaining the same, or falling behind. You [...]

By Sanna B. Coates | Also posted in Blogging Basics | Tagged , , | Comments (0)

Blogging Basics – Keeping Your Blog Active

July 28, 2010 – 10:54 am

One of the biggest challenges your blog faces is staying active. When creating a blog is so easy to do that everyone and their grandma has one, what leaves many blogs abandoned by their owners is the pressure of constant updating. Let’s face it – blogging takes some work. It’s sort of like having a [...]

By Sanna B. Coates | Also posted in Blogging Basics | Tagged , , | Comments (0)

Get your own .CO domain!

July 26, 2010 – 9:06 am

A New Domain Extension “.CO” Launched Last Week How difficult was it for you to find a good domain name when you started your company? With the explosion of the web, landing a solid .com address is now more difficult than ever before. What do you do when you can’t find the domain equivalent of [...]

By Angela Nielsen | Tagged , | Comments (0)

You want more website traffic?

July 22, 2010 – 11:12 am

The most common complaint I hear from website owners is that they aren’t getting enough traffic to their website. More traffic = more business… but how can you increase your traffic? 1. Pay Per Click Campaigns While setting up a pay per click campaign may not be right for everyone, most website owners usually see [...]

By Angela Nielsen | Also posted in Blogging Basics | Tagged , , , , | Comments (0)

7 Mistakes Website Owners Make, And How To Avoid Them (Part 7 of 7)

May 27, 2010 – 4:08 pm

Mistake 7: Not reviewing your website statistics. The most fatal mistake that a website owner can make is to not review, or even understand the performance of their website. Nearly every hosting company out there provides some sort of web analytics tool. And if they do not, Google Analytics can be added to any website [...]

By Angela Nielsen | Also posted in 7 Mistakes Website Owners Make | Tagged , , , | Comments (0)

Ten Free SEO (Search Engine Optimization) Tips

May 23, 2010 – 12:01 pm

Found a great top 10 list for search engine optimization today – very easy to understand and really gives you the ability to understand the basics of SEO. 1.   Build sites in html or another simple language the search engine spiders can read. If your webmaster or ad agency wants to build a cool Flash [...]

By Angela Nielsen | Tagged , , , , | Comments (0)

7 Mistakes Website Owners Make, And How To Avoid Them (Part 6 of 7)

May 20, 2010 – 9:02 am

Mistake 6: Taking too long to respond to inquiries, or not following up at all. It’s happened to all of us. We visit a website, find something interesting, and email the company for some additional information. Then you get the dreaded thank you page, “Thank you for requesting more information from ABC Company. We will [...]

By Angela Nielsen | Also posted in 7 Mistakes Website Owners Make | Tagged , , , | Comments (0)

7 Mistakes Website Owners Make, And How To Avoid Them (Part 5 of 7)

May 13, 2010 – 11:12 am

Mistake 5: Too much web copy. We see this mistake being made on huge numbers of websites. People want information now, and they want it fast. They do not want to spend half an hour reading website content. Studies suggest that on average, a visitor spends less than 10 seconds deciding whether or not they [...]

By Angela Nielsen | Also posted in 7 Mistakes Website Owners Make | Tagged , , , | Comments (0)

Facebook Like Button for Your Blog

May 12, 2010 – 4:36 pm

While some might argue that Facebook is trying to take over the world (or, at least the internet), there is no denying their impact on millions of people’s daily routines. A fun way to integrate Facebook with your blog is to add a “like” button to it. Not only will the liked content show up [...]

By Sanna B. Coates | Also posted in Blogging Basics | Tagged , , | Comments (0)