Mistake 7: Not reviewing your website statistics. The most fatal mistake that a website owner can make is to not review, or even understand the performance of their website. Nearly every hosting company out there provides some sort of web analytics tool. And if they do not, Google Analytics can be added to any website [...]

Mistake 5: Too much web copy. We see this mistake being made on huge numbers of websites. People want information now, and they want it fast. They do not want to spend half an hour reading website content. Studies suggest that on average, a visitor spends less than 10 seconds deciding whether or not they [...]

Mistake 3: Thinking that your visitor will act (or buy) in their first visit. You’ve probably heard that you have to touch your potential customer/client at least 7 times before they purchase. Unfortunately, many website owners think that their visitor will take action or buy on the very first visit, and ignore the opportunity to [...]