Tag Archives: Web Strategy

What Is Web 2.0 Really?

[The following is taken from Wikipedia...] The term “web 2.0″ refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the World Wide Web. WEb 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such [...]

The Naming Game – How To Choose Your Domain Name

You want to create an internet presence, but you’re stuck at the first step: acquiring a domain name. Where do you begin, what do you call it, what mistakes should you avoid? For anyone choosing a domain for the first time, this article will answer those questions and make you a domain naming pro! What [...]

Are You Tweeting Yet?

Social media seems to have taken the internet by storm in the last year. With tweeting on Twitter, connecting on Linked In, hanging out in Facebook, it’s a wonder we get any work done anymore. You can update your social media sites from your computers, and even on your cell phones.  I have an iphone [...]

Got A Second? – Barely! Grabbing a website visitor’s attention

The blink of an eye! That’s how long it takes a visitor to assess the overall look of your website. Research has recently shown that a site visitor will decide whether or not they like your website in 1/20th of a second. That’s less than the time it takes to blink! And in less than [...]

What The Font? – Understanding Typefaces on the Web

Do you operate a website, send out electronic newsletters or e-mail campaigns? Have you ever experimented with the different fonts (typefaces) available? If you have, you probably discovered there are numerous fonts available on your computer – in some cases 100-200 or more. How then do you decide which font to use? This article will [...]

Color Theory – Choosing Your Website Colors

Is the choice of colors for your website and print materials more than just a matter of personal preference? Does it really matter what color choices you make? Will your audience really feel differently because of the color combination? The answer to all these questions is Yes, Yes, and Yes! Color is considered emotional, because [...]

Email Etiquette – More Than Just Manners

We all understand the importance of good “people skills” when it comes to our interpersonal communication – it helps us get the results we need. Our communication determines the opinion others have of us – knowledgeable or ignorant, pleasant or rude, professional or immature. Most of the time this is in face-to-face or telephone conversations [...]