Archive for the ‘Web Design & Strategy’ Category

Cultural Sensitivity in Web Design

sensitivity

Anyone taking on the task of web design today needs to be aware of how certain symbols, designs and concepts could potentially be offensive to others. Does it mean that one needs to study rigorously all the cultures of the globe?  No, but it is a good idea to have a solid foundation as to [...]

The Use Of Minimalism In Modern Marketing

minimalismblog

Today, more companies than ever are taking a minimalistic approach to their marketing campaigns and I’m not just talking about a handful of companies either, I’m talking about almost every well-known (and not so well-known) company in the world. You only have to look at the way many companies are choosing to rebrand and market [...]

Color Matters Infographic

colortheoryimage

Color increases brand recognition by 80%. As a web agency, one of the most common conversations we have with clients is regarding their color palette. Many small business owners are confused about color, and tend to want to design their brand around their own personal preference, without even considering what would appeal most to their [...]

Email Etiquette – More Than Just Manners Infographic

emailinfographicthumb

We all understand the importance of good “people skills” when it comes to our interpersonal communication – it helps us get the results we need. Our communication determines the opinion others have of us – knowledgeable or ignorant, pleasant or rude, professional or immature. Most of the time this is in face-to-face or telephone conversations [...]

How Long Does A Web Design Last?

plant

This is a question we get asked quite often… “After I have a site designed, how long does that design last?”. Unfortunately there is not an exact answer to this question that would apply to every website. The length of time that a design can last before becoming outdated varies slightly between different industries. The [...]

Get your own .CO domain!

co

A New Domain Extension “.CO” Launched Last Week How difficult was it for you to find a good domain name when you started your company? With the explosion of the web, landing a solid .com address is now more difficult than ever before. What do you do when you can’t find the domain equivalent of [...]

How Important Is Your Picture On Your Website?

apic

If you sell a widget of some sort, and your business is more about that widget and less about you (like sunglass sales, or shoes sales, etc), then a picture of yourself on your website will not likely carry too much relevance to your site viewer. If on the other hand you are a provider [...]

Got A Second? – Barely! Grabbing A Visitor’s Attention

attention

The blink of an eye! That’s how long it takes a visitor to assess the overall look of your website. Research has recently shown that a site visitor will decide whether or not they like your website in 1/20th of a second. That’s less than the time it takes to blink! And in less than [...]