Today, more companies than ever are taking a minimalistic approach to their marketing campaigns and I’m not just talking about a handful of companies either, I’m talking about almost every well-known (and not so well-known) company in the world. You only have to look at the way many companies are choosing to rebrand and market [...]
8 Information Product Success Secrets As a small or solo business owner you undoubtedly have a wealth of knowledge and expertise that others need and want—probably more than you realize. Many of you may have purchased downloadable e-books, home study courses or other information products in order to learn about some aspect of business or [...]
In April 2012, Google released an update to it’s search engine algorithm code named Penguin. The purpose of the update was to decrease the search engine ranking of any website that violated Google’s Webmaster Guidelines by using black hat SEO techniques such as keyword stuffing, duplicate content creation, participating in link schemes, and other banned [...]
Twitter recently announced that you can now add a custom header image to your Twitter page. (Sound like someone chasing Facebook’s coattails?). It’s super easy to setup your Twitter header, (assuming you already have the image), and should take less than 30 seconds. Simply follow the step by step instructions below. And share your pages [...]
People join social networks every day, and many know exactly why they are joining them, and specifically which ones they should join. But unfortunately, too many are joining social networks for the wrong reasons… or for no real reason at all. Are you one of them? Let’s take a look at three reasons to avoid [...]
Facebook Timeline for Business has been around now for a few months. If you didn’t manually upgrade your page, Facebook upgraded it for you at the end of March. Make sure you’ve checked your page – because if you didn’t upgrade your page yourself, then likely you are missing a “cover” image on your page. [...]
We’ve designed hundreds of business cards in the last decade. We’ve seen great ones, and we’ve seen some really sad looking cards along the way. We’ve even heard some say that nobody uses business cards anymore. That couldn’t be farther from the truth. Business cards are still an essential staple in any business, and there [...]
I’ve recently heard from several clients and colleagues that they believe the blog is dead. They told me that the future is Facebook and Twitter, and that nobody follows blogs any more. The fact that you are reading this post dispels that rumor. So thank goodness for you, I hate to think that I spend [...]
At the time of this posting, Facebook reported having over 845 million active users. Approximately half of those monthly users signed on to their account daily. With so many people flocking to Facebook, you would think it would be easy to increase the number of “likes” on your business page, right? Wrong! Building a fanbase [...]
We’ve been hearing rumors that Facebook would be releasing Timeline for pages soon, and as of today – it’s now available. If you run a Facebook Page for your business, you can go in to your page now and upgrade to timeline, or wait until the end of March when the upgrade will be done [...]
Still Think Social Media Is A Fad? 
Color Matters Infographic Anatomy Of A Business Card So You Want More Facebook Fans? Facebook Timeline For Business 