One Lily Creative Agency http://www.onelily.com Fri, 23 Oct 2015 17:46:25 +0000 en-US hourly 1 One Lily Awarded 2014 Best of Carlsbad http://www.onelily.com/2014/06/12/one-lily-awarded-2014-best-of-carlsbad/ http://www.onelily.com/2014/06/12/one-lily-awarded-2014-best-of-carlsbad/#respond Thu, 12 Jun 2014 17:51:25 +0000 http://www.onelily.com/?p=3712 olbestofPress Release FOR IMMEDIATE RELEASE One Lily Web Solutions Receives 2014 Best of Carlsbad Award Carlsbad Award Program Honors the Achievement CARLSBAD June 5, 2014 — One Lily Web Solutions has been selected for the 2014 Best of Carlsbad Award in the Website Designer category by the Carlsbad Award Program. Each year, the Carlsbad Award […]]]> Press Release

FOR IMMEDIATE RELEASE

One Lily Web Solutions Receives 2014 Best of Carlsbad Award

Carlsbad Award Program Honors the Achievement

CARLSBAD June 5, 2014 — One Lily Web Solutions has been selected for the 2014 Best of Carlsbad Award in the Website Designer category by the Carlsbad Award Program.

Each year, the Carlsbad Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Carlsbad area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 Carlsbad Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Carlsbad Award Program and data provided by third parties.

About Carlsbad Award Program

The Carlsbad Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Carlsbad area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Carlsbad Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Carlsbad Award Program

CONTACT:
Carlsbad Award Program
Email: PublicRelations@recognitionawarding.com
URL: http://www.recognitionawarding.com

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One Lily Awarded Silver Stevie for Best Web Design http://www.onelily.com/2013/09/17/one-lily-awarded-silver-stevie-for-best-overall-web-design/ http://www.onelily.com/2013/09/17/one-lily-awarded-silver-stevie-for-best-overall-web-design/#respond Tue, 17 Sep 2013 11:42:24 +0000 http://www.onelily.com/?p=3677 stevies320 executives nationwide select design firm from over 3,200 entries; Stevie Awards founder cites the inspiration shown by One Lily’s achievement. San Francisco, California. September 17, 2013 – Last night the American Business Awards announced One Lily, Inc. as winner of the prestigious Silver Stevie® Award in the 11th annual competition for Best Overall Web […]]]> 320 executives nationwide select design firm from over 3,200 entries; Stevie Awards founder cites the inspiration shown by One Lily’s achievement.

San Francisco, California. September 17, 2013 – Last night the American Business Awards announced One Lily, Inc. as winner of the prestigious Silver Stevie® Award in the 11th annual competition for Best Overall Web Design.

Nicknamed the Stevies for the Greek word for “crowned,” the trophies were presented to winners during a gala banquet on Monday, September 16 at the Julia Morgan Ballroom in San Francisco.  More than 250 nominees and their guests attended.

“So many remarkable stories of success and innovation were told in the nominations submitted to this year’s American Business Awards,” said Michael Gallagher, president and founder of the Stevie Awards.  He went on to congratulate One Lily as one of the winners, and thank them for the inspiration provided by their achievements.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.

“Knowing that our own website will now stand among the award-winning designs we have delivered to our clients is very gratifying,” reflected One Lily President Angela Nielsen. “Giving our all to each client is part of how we do business. But to be recognized by our own peers – that’s real cause for celebration!”

About One Lily, Inc.
One Lily is a full-service web and print design firm located in southern California that provides hosting, website maintenance, corporate identity packages, and resources for branding, copywriting, search optimization, and online marketing.

About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  A fifth program, the Asia-Pacific Stevie Awards, will debut this year.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about the Stevie Awards at www.StevieAwards.com.

See the winner’s circle.

Contact:

Angela Nielsen, President
(760) 434-0000
http://www.onelily.com

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One Lily Named Finalist in American Business Awards http://www.onelily.com/2013/05/09/one-lily-named-finalist-in-american-business-awards/ http://www.onelily.com/2013/05/09/one-lily-named-finalist-in-american-business-awards/#respond Thu, 09 May 2013 19:05:43 +0000 http://www.onelily.com/?p=3633 2013stevieDesign firm places in Top 3 of nationwide competition; to be presented with Stevie® Award trophy this Fall in San Francisco. Oceanside, California. May 9, 2013 –Today the American Business Awards announced that One Lily, Inc. is among three finalists in the running for the 11th annual award for Best Overall Web Design. The eventual […]]]> Design firm places in Top 3 of nationwide competition; to be presented with Stevie® Award trophy this Fall in San Francisco.

Oceanside, California. May 9, 2013 –Today the American Business Awards announced that One Lily, Inc. is among three finalists in the running for the 11th annual award for Best Overall Web Design. The eventual award of the Gold, Silver or Bronze Stevie® Award to One Lily will be announced at a banquet ceremony in San Francisco on September 16, 2013.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.

During preliminary judging, more than 140 business professionals nationwide selected onelily.com from among 3,200 entries. The other two websites in the running for the Best Overall Web Design Award are Accelarad and Rigaku. Nine specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 13 – 24.

“It’s very gratifying,” reflected One Lily President Angela Nielsen, “to know that our own website will now stand among the award-winning designs we have delivered to our clients. It’s one thing to be appreciated by a paying client. Now being recognized by 140 of our own peers is real cause for celebration. Walking the red carpet at the San Francisco award ceremony will be a real highlight for us this year!”

Details about The American Business Awards and the list of Finalists in all categories are available at StevieAwards.com/ABA.

About One Lily, Inc.

One Lily is a full-service web and print design firm located in southern California that provides hosting, website maintenance, corporate identity packages, and resources for branding, copywriting, search optimization, and online marketing.

About the Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  A fifth program, the Asia-Pacific Stevie Awards, will debut this year.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.

Sponsors and partners of The 2013 American Business Awards include the Business TalkRadio Network, Callidus Software, Citrix Online, Dynamic Research Corporation, Experian Consumer Services, John Hancock Funds, LifeLock, PetRays, and SoftPro..

Contact:

Angela Nielsen, President
(760) 434-0000
http://www.onelily.com

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One Lily Receives GOLD Communicator Award http://www.onelily.com/2013/05/07/one-lily-receives-gold-communicator-award/ http://www.onelily.com/2013/05/07/one-lily-receives-gold-communicator-award/#respond Tue, 07 May 2013 15:11:48 +0000 http://www.onelily.com/?p=3613 commawardsgoldOne Lily takes home the Gold, receiving the highest award given by the Communicator Awards, the prestigious Gold Communicator Award – Award of Excellence. The award was given for the Websites (Professional Services) category, for their own rebrand. New York, NY (April 30, 2013) – The winners of The 2013 Communicator Awards have been announced […]]]> commgoldawardOne Lily takes home the Gold, receiving the highest award given by the Communicator Awards, the prestigious Gold Communicator Award – Award of Excellence. The award was given for the Websites (Professional Services) category, for their own rebrand.

New York, NY (April 30, 2013) – The winners of The 2013 Communicator Awards have been announced by the International Academy of the Visual Arts today.  With over 6000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals. Please visit www.communicatorawards.com to view the full winners list.

The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.  Current IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including:  AirType Studio, Condè Nast, Disney, Keller Crescent, Lockheed Martin, Monster.com, MTV, rabble+rouser, Time Inc., Tribal DDB, Yahoo!, and many others.  See www.iavisarts.org for more information.

“We are both excited and amazed by the quality of work received for the 19th Annual Communicator Awards.  This year’s class of entries is a true reflection of the progressive and innovative nature of marketing and communications,” noted Linda Day, executive director of the International Academy of the Visual Arts.  She added, “On behalf of the entire Academy I want to applaud this year’s Communicator Awards entrants and winners for their dedication to perfecting their craft as they continue to push the envelope of creativity.”

For more information about the Communicator Awards, please visit www.communicatorawards.com, email the Communicator Awards at info@communicatorawards.com or call (212) 675-3555.

About The Communicator Awards:

The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.

The Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and more information.

About One Lily Inc.:
One Lily is a full-service web and print design firm located in southern California that provides hosting, website maintenance, corporate identity packages, and resources for branding, copywriting, search optimization, and online marketing.

Contact:
Angela Nielsen, President
(760) 434-0000

http://www.onelily.com

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Cultural Sensitivity in Web Design http://www.onelily.com/2013/03/06/cultural-sensitivity-in-web-design/ http://www.onelily.com/2013/03/06/cultural-sensitivity-in-web-design/#respond Wed, 06 Mar 2013 19:36:30 +0000 http://www.onelily.com/?p=3593 sensitivityAnyone taking on the task of web design today needs to be aware of how certain symbols, designs and concepts could potentially be offensive to others. Does it mean that one needs to study rigorously all the cultures of the globe?  No, but it is a good idea to have a solid foundation as to […]]]> Anyone taking on the task of web design today needs to be aware of how certain symbols, designs and concepts could potentially be offensive to others. Does it mean that one needs to study rigorously all the cultures of the globe?  No, but it is a good idea to have a solid foundation as to cultural variances, which will go a long way towards creating a website that demonstrates cultural sensitivity.

Today, the internet is a global platform that reaches into the homes, businesses and lives of most people on every continent. Only the most remote, indigenous people are outside of the sphere of influence the rest of humanity lovingly calls the internet.  Cultural awareness is critical when designing and using the web ites, blogs and social media pages that will be used on this global platform.

Awareness of cultural practices, social mores, local customs and etiquette are essential to building web tools that do not cross the line and offend users.  It is not just the religious practices and social customs that must be heeded, but things like motifs, color, patterns, placement of text and elements, and the voice of that text.

Colors and Layouts

Nations such as Thailand and Mexico are very colorful and festive. Japan and Korea tend to use color more subtly. Some European nations and China love to make use of every square inch of website real estate, while other nations like the United States and the United Kingdom tend to respect the aesthetic value of so-called “white space” on a web page.

Selecting the wrong colors could result in a very embarrassing situation. Considerations include the color itself, its relation to cultural icons and other national symbols, meanings associated with the color. Shades, hues, tones, brightness, intensity and saturation must also be considered.  This is why it pays to be aware of cultural differences in web design.

Contextual Content

Overall design and layout must conform to the standards of the host nation while not offending others. Some sites publish their content in multiple languages, with that, the content must sometimes change for one reason or another. For instance, pages devoted to first responders in Arab nations would feature discussions, photos and graphics depicting the Red Crescent, not the Red Cross. Restaurants that establish a web presence overseas must design their pages to conform to the eating habits, dietary standards and social etiquette of the host nation. Keep in mind that on multi-lingual sites, these items will all conform to the host nation despite the text being in a foreign language.

Cultural Sensitivity

When deciding on visual elements, one should consider the design and impact of logos, graphics, artwork, pictures, videos, animations, and fonts. Images that could be construed as offensive in one nation might be extremely offensive in another. The same goes for videos and advertisements. The controversial Hardee’s, Inc. videos that are popular with young males in the West would not be acceptable in the Middle East. These videos contain images of beautiful young women, scantily clad, enjoying the latest offering from Hardee’s and their sister company Carl’s Jr.

Of course, food menus are a complete consideration all on their own. Referencing escargot may be quite acceptable in France, but in the U.S., not so much. While American web sites may feature triple-decker beef burgers packed with cheese and bacon strips, these images would be offensive in India, where the cow is sacred.  There are nations that allow horse and/or dog meat to be used, but in the U.S. claiming that a sandwich contained 100% pure equestrian meat would not be well-received.

When placing recognized cultural symbols on the page, the layout must conform to the expectations of the host culture. In the U.S. an upside-down American flag can mean distress or defiance depending on the context, and is generally viewed as distasteful. In fact, the U.S. and many other nations have adopted a written code that clearly defines how the U.S. flag shall be handled and displayed. Disrespecting a nation’s flag is viewed by many as the supreme insult.

Sexuality and Social Dynamics

Also of importance is to understand the cultural dynamics pertaining to the roles of men and women in the host society. Women in strict Islamic cultures are sublimated to their male counterparts and are not viewed as equals. Homosexuals and transgendered persons are not accepted in some nations and to use the photographs depicting these persons, can be very problematic. Even pictures that blur the lines of the host society’s perceptions of gender could be viewed as unacceptable.

Other social dynamics along the same line are those dealing with the power structure and hierarchy established in the host nation. If the host nation is non-capitalist, images reflecting a more wealth-oriented approach to life may be unacceptable. Elements that depict the rugged individualism that is revered in the U.S. may find that it doesn’t go over well in cultures that practice collectivism.

Conclusion

While it is not a requirement that one become a master of world culture in order to design an acceptable web site, blog or social media page, it would serve any design well to do a study of the host nation and have a trusted source for information pertaining to any questionable elements.

____________________________________________________________

By Alisha Webb. Alisha is a content developer for Datadial –  Web design and digital marketing agency in West London.

Resources:
Cultural Factors in Web Design
7 Steps to Cross Cultural Web Design

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The Use Of Minimalism In Modern Marketing http://www.onelily.com/2013/02/28/the-use-of-minimalism-in-modern-marketing/ http://www.onelily.com/2013/02/28/the-use-of-minimalism-in-modern-marketing/#respond Thu, 28 Feb 2013 22:26:17 +0000 http://www.onelily.com/?p=3585 minimalismblogToday, more companies than ever are taking a minimalistic approach to their marketing campaigns and I’m not just talking about a handful of companies either, I’m talking about almost every well-known (and not so well-known) company in the world. You only have to look at the way many companies are choosing to rebrand and market […]]]> Today, more companies than ever are taking a minimalistic approach to their marketing campaigns and I’m not just talking about a handful of companies either, I’m talking about almost every well-known (and not so well-known) company in the world.

You only have to look at the way many companies are choosing to rebrand and market themselves to see that a minimalistic approach is becoming more prominent. Take the recent Microsoft rebrand for example (pictured below).

Source: Microsoft

To be honest, minimalism is nothing new and throughout history, minimalistic designs have been used to effectively market a whole range of products and services. However, it’s only relatively recently (i.e. in the last 10 – 20 years) that minimalistic marketing has become so popular.

Where Did It All Start?

Source: Apple
If you asked 100 people to name a company that they considered to be minimalistic in their approach to marketing, my guess would be that most people would say Apple. Apple are well-known for their minimalist branding and marketing techniques and there’s certainly no doubt whatsoever that Apple have had a huge impact on the way that a lot of companies choose to market themselves in the modern age.

Essentially, Apple have served as trendsetters for this style of design. Steve Jobs is widely regarded as one of the most visionary business leaders ever and his desire for a clean, minimalistic approach to everything that Apple did helped to build the world’s most valuable company; so it’s easy to see why so many companies are putting their faith in a more minimalistic approach.

Although minimalistic marketing might have been popularized by Apple, they certainly didn’t invent it. In fact, Apple’s own designer (Jonathan Ive) has admitted on numerous occasions that his work has been heavily influenced by Dieter Rams; a German industrial designer associated with early Braun products and essentially, someone who is perceived by many as being the father of minimalistic/functional design. He also created the ten principles of good design.

The Use Of Color In Minimalistic Marketing/Branding

Color plays a vital role in the perception of a brand and/or marketing campaign and usually, minimalistic designs will use no more than three colors.

For example, take a look at the sticker design below. It uses just three colors (black, white and orange) to create a minimal, yet contemporary design that is sure to make an impact.

Source: Discount Banner Printing
Here’s another design (from FedEx) that uses three colors (purple, orange and white) to portray their message in a minimalistic, non-cluttered way.

Source: FedEx

Further Examples Of Minimalistic Marketing

Here’s a few other examples of clever, minimalistic marketing in action.

Source: Jeep

Here’s an extremely creative, minimal ad from Jeep that makes clever use of a “venn diagram” style design to show exactly what Jeep’s are all about. Cleverly, the ad says everything it needs to say without a single word being used. Note the use of just three colors once again.

Source: PlayDoh

Although not commonly known for their minimalistic advertising campaigns, this ad from PlayDoh makes great use of a minimalistic approach to emphasize the safety of the product. Once again, the ad itself makes use of just three colors (pink, green and blue) although there is the added PlayDoh logo.

Conclusion

Personally, I expect a minimalistic approach to marketing to become more prominent than ever over the next few years, with smaller companies taking on board the same minimalistic approach that the larger companies already are doing.

Minimal marketing helps create a clean, consistent and elegant brand and works well across all mediums, from logos through to stickers through to banner ads.

____________________________________________________________

Bio: Josh loves branding, design and online marketing and currently manages the social media presence for UK based printing company; Discount Banner Printing. He is also involved with various other online projects of his own.

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YouTube Turns 8 http://www.onelily.com/2013/02/05/youtube-turns-8/ http://www.onelily.com/2013/02/05/youtube-turns-8/#respond Tue, 05 Feb 2013 17:27:45 +0000 http://www.onelily.com/?p=3567 youtube8A couple of years ago we created a YouTube infographic to celebrate YouTube turning 6. I can’t believe how fast time flies… since YouTube is getting ready to turn 8 on Valentine’s Day! We thought it was time to bring you an updated infographic on all things YouTube, provided by our friends over at ShortyMedia. […]]]> A couple of years ago we created a YouTube infographic to celebrate YouTube turning 6.

I can’t believe how fast time flies… since YouTube is getting ready to turn 8 on Valentine’s Day! We thought it was time to bring you an updated infographic on all things YouTube, provided by our friends over at ShortyMedia.

 

a-brief-history-of-youtube-infographic-shortymedia

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20% Text Rule From Facebook http://www.onelily.com/2013/01/23/20-percent-text-rule-from-facebook/ http://www.onelily.com/2013/01/23/20-percent-text-rule-from-facebook/#respond Wed, 23 Jan 2013 16:00:05 +0000 http://www.onelily.com/?p=3538 facebooklikeFacebook unveiled new rules for cover images and photos in sponsored stories in December, and those new rules went into effect on January 15th, 2013. In a nut shell, your images (ads and your timeline cover image) cannot include more than 20% text overlay. The change is an attempt from Facebook to prevent News Feeds […]]]> Facebook unveiled new rules for cover images and photos in sponsored stories in December, and those new rules went into effect on January 15th, 2013. In a nut shell, your images (ads and your timeline cover image) cannot include more than 20% text overlay. The change is an attempt from Facebook to prevent News Feeds from being full of posts that look like banner advertising.

Cover Images

As has always been the rule with Facebook, cover images may not contain pricing, purchase information, contact info including email and web addresses, and no calls to action. In addition, those images are now prohibited from having more than 20% of the image being used for text.

Sponsored Photos and Ads

Sponsored stories and ads based on photos that are posted to a Facebook page are also prohibited from having more than 20% text overlay. But unlike cover images, which prohibit any ability to sell, these sponsored photos are now allowed to include calls to action and price information (though it’s still recommended that you don’t try and sell on Facebook). No matter what the content, those images are still required to have no more than 20% text overlay.

What Now?

Short Stack served up a great blog post that visually shows you how to apply the 20% rule to the various posts types on Facebook. You can view their post here.

For official Facebook rules: Facebook Advertising Guidelines, Facebook Page Terms

What Else?

In the ever evolving world of Facebook, now might be a good time to take a look at your overall Facebook page strategy, and make sure that you are making the most of Facebook. Again via Short Stack, here is a great infographic you can use to evaluate your Facebook page.

 

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One Lily Receives Best of Carlsbad Award http://www.onelily.com/2012/12/17/one-lily-receives-best-of-carlsbad-award/ http://www.onelily.com/2012/12/17/one-lily-receives-best-of-carlsbad-award/#respond Mon, 17 Dec 2012 22:36:17 +0000 http://www.onelily.com/?p=3524 carlsbadawardCarlsbad Award Program Honors the Achievement CARLSBAD December 10, 2012 — One Lily Creative Agency has been selected for the 2012 Best of Carlsbad Award in the Publishing Consultants & Services category by the Carlsbad Award Program. Each year, the Carlsbad Award Program identifies companies that we believe have achieved exceptional marketing success in their […]]]> Carlsbad Award Program Honors the Achievement

CARLSBAD December 10, 2012 — One Lily Creative Agency has been selected for the 2012 Best of Carlsbad Award in the Publishing Consultants & Services category by the Carlsbad Award Program.

Each year, the Carlsbad Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Carlsbad area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2012 Carlsbad Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Carlsbad Award Program and data provided by third parties.

About Carlsbad Award Program

The Carlsbad Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Carlsbad area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Carlsbad Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

About One Lily Inc.:
One Lily is a full-service web and print design firm located in southern California that provides hosting, website maintenance, corporate identity packages, and resources for branding, copywriting, search optimization, and online marketing.

Contact:
Angela Nielsen, President
(760) 434-0000

http://www.onelily.com

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Create and Sell Information Products http://www.onelily.com/2012/11/13/create-and-sell-information-products/ http://www.onelily.com/2012/11/13/create-and-sell-information-products/#respond Tue, 13 Nov 2012 12:19:23 +0000 http://www.onelily.com/?p=3400 janis8 Information Product Success Secrets As a small or solo business owner you undoubtedly have a wealth of knowledge and expertise that others need and want—probably more than you realize. Many of you may have purchased downloadable e-books, home study courses or other information products in order to learn about some aspect of business or […]]]> 8 Information Product Success Secrets

As a small or solo business owner you undoubtedly have a wealth of knowledge and expertise that others need and want—probably more than you realize. Many of you may have purchased downloadable e-books, home study courses or other information products in order to learn about some aspect of business or marketing.

Information products remain a multi-million dollar industry that is growing stronger. You don’t want to miss out, do you? Creating and selling information products can provide you with a source of passive income that takes you way beyond selling time for dollars. There are some important steps you need to take though, to be assured you are creating something that will sell and that you are marketing it in such a way that you can generate ongoing sales.

Maybe you’ve created something that hasn’t sold. You put in a lot of time and effort only to be disappointed. Keep reading to find out how you can turn that around. Or you may be afraid that creating an information product is too much work when in reality you can create one in a matter of days. And information products are not only a source of ongoing income; you can also use them to generate leads for other products and services by using them as a lead -in to get people interested in a higher level product or service.

Here are some 8 information product success secrets:

1. Make sure there is a need for what you plan to offer before you create it.

You can do this by doing keyword research to find out what people are searching for online in your niche.
You can see what your top competitors are selling successfully.
You can see what books are selling in your niche
You can do a survey of your clients and subscribers

2. Be sure you understand and communicate the specific benefits and results your client will get from this product. You will need to be very clear about this in all of your marketing materials, especially your sales page.

3. Pick a killer name for your product that states the biggest product result. People will want to learn about it if the product name grabs them

4. Offer a money back guarantee for your product. This will make people feel comfortable buying who may be a bit unsure because they don’t know you well.

5. Create a detailed marketing plan for your product that includes social media, article marketing, press releases, videos and perhaps a preview teleclass or webinar. Then plan post launch marketing so sales continue after the initial product launch.

6. Find joint venture partners who will promote your product. These are people that have the clients you want but who don’t offer something similar. You’ll need an affiliate program set up for this

7. Plan on 2 months lead time to heavily market your product when you first launch it. Then plan a way to drive traffic to your sales page even after the launch so sales don’t stop. Pay-per-click is a great method to use as well as listing your product on affiliate product marketing sites like Clickbank.com

8. Figure out ways to re-purpose your product for other markets so you can leverage your work.

Once the initial work is done, much of the marketing can be outsourced or automated. Of course this is just an overview, but as a small business coach, many clients I’ve worked with had great products but no real marketing plan. They just assumed that people would find their product web page. Once we put a detailed strategic marketing plan in place the sales started rolling in.

Information products in some form are becoming crucial for any knowledge or service based business owner who truly wants to create a solid 6-figure income and a reputation as the go-to expert.

Discover how Janis added $10,000 a month to her income by turning her knowledge into lucrative products and programs. Free webinar training.

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