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	<title>One Lily Creative Agency</title>
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	<link>http://www.onelily.com</link>
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		<title>So You Want More Facebook Fans?</title>
		<link>http://www.onelily.com/2012/04/18/so-you-want-more-facebook-fans/</link>
		<comments>http://www.onelily.com/2012/04/18/so-you-want-more-facebook-fans/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 14:25:06 +0000</pubDate>
		<dc:creator>Angela Nielsen</dc:creator>
				<category><![CDATA[Blogging & Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.onelily.com/?p=2481</guid>
		<description><![CDATA[<a href="http://www.onelily.com/2012/04/18/so-you-want-more-facebook-fans/"><img align="left" hspace="5" width="75" src="http://www.onelily.com/blog/media/fbblogthumb.jpg" class="alignleft wp-post-image tfe" alt="" title="fbblogthumb" /></a>At the time of this posting, Facebook reported having over 845 million active users. Approximately half of those monthly users signed on to their account daily. With so many people flocking to Facebook, you would think it would be easy to increase the number of &#8220;likes&#8221; on your business page, right? Wrong! Building a fanbase [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2482" title="fbblogthumb" src="http://www.onelily.com/blog/media/fbblogthumb.jpg" alt="" width="150" height="150" />At the time of this posting, Facebook reported having over 845 million active users. Approximately half of those monthly users signed on to their account daily. With so many people flocking to Facebook, you would think it would be easy to increase the number of &#8220;likes&#8221; on your business page, right? Wrong!</p>
<p>Building a fanbase on Facebook can be quick and easy if you have a ton of people already following you on other networks and in other mediums (other networking sites, newsletter databases, etc). But if you&#8217;re just starting out, or do not yet have a large number of people following you, building your fanbase can be a tedious process, and for some can take years to just break 100. Fortunately &#8211; there are some things you can do to try and increase your number of fans quickly.</p>
<p>Let&#8217;s look at 8 ways you can increase your number of Facebook followers&#8230;</p>
<h2>1. Ask your friends to become your fans</h2>
<p>In order to have a business page on Facebook, you must have setup a personal profile first. For most, as soon as you join Facebook people start friending you, your family, friends, colleagues, partners, associates, etc. If you have built up a number of &#8220;friends&#8221; on Facebook, you can ask them to Like your business page. Simply post a status update that mentions your Facebook page, and ask your friends to &#8220;like&#8221; the page.</p>
<p>You can also go to your business page &#8211; and click on &#8220;Build Audience&#8221;, then you can Invite Email Contacts, Invite Friends, Share the Page, or even create an Ad. Asking friends to become fans is one of the fastest way to gain some numbers.</p>
<h2>2. Install the Facebook Like plugin on your website</h2>
<p>Facebook offers several plugins that you can install (or have installed) on your website. The &#8220;Like Button&#8221; plugin will let people like your Facebook page right from your website. They also offer the &#8220;Like Box&#8221;, where people can like you from your website, bu also they can see if any of their friends like you already. Check out the available plugins <a href="http://developers.facebook.com/docs/plugins/" target="_blank">here</a>.</p>
<p>For experienced users, adding these plugins is as simple as copying and pasting some code, but in most cases it&#8217;s best to ask your web designer to help you put these in.</p>
<h2>3. Promote your page in your newsletter</h2>
<p>Most businesses still send out electronic newsletters, and those newsletters are a great way to invite your subscribers to join you on Facebook. Put some text in every issue encouraging your readers to like your Facebook page. Make sure you give them reasons to like you, what benefit there is to them if they do (maybe you share photos, tips, information, etc on your page that they will find valuable).</p>
<h2>4. Promote your page in your email signature</h2>
<p>How many emails do you send each day? Make sure you include a link in your email signature to your Facebook page so that people know you&#8217;re on Facebook.</p>
<h2>5. Promote your page on your business cards</h2>
<p>Next time you have your business cards reprinted, make sure you add your Facebook URL to your business card. It&#8217;s not enough to just throw in the Facebook icon &#8211; as that doesn&#8217;t tell people where you are on Facebook&#8230; but including the url will tell them exactly where to find you.</p>
<p>A note about Facebook urls&#8230; by default your page url will include a long string of numbers/characters that make it difficult for people to type into a browser. If you do not yet have a vanity url for your Facebook page, make sure you <a href="http://www.facebook.com/help/?page=174999945886703" target="_blank">set that up</a> first.</p>
<h2>6. Encourage your blog readers to like you on Facebook</h2>
<p>If you run a blog, then at the end of your posts (frequency is up to you), share your Facebook link and encourage your readers to like you there. Same as with the newsletter, make sure you give them some good reasons to do this. People aren&#8217;t likely to &#8220;like&#8221; you just because they want to &#8211; they want some value.</p>
<h2>7. Encourage Likes by text messages</h2>
<p>If you find yourself at live events (networking events, conferences, etc), or if you have a brick and mortar store &#8211; you can ask people to &#8220;like&#8221; your page by displaying a <a href="http://www.whatcounts.com/fbsign/" target="_blank">decal or poster</a> with instructions. To get a &#8220;like&#8221; by text message, the person needs to text &#8220;like pagename&#8221; to 32665. Pagename = your page username, do not use the quotes. So, if you are not a fan of us on Facebook, and would like to try out this feature, text <strong>like onelilyinc</strong> to 32665.</p>
<h2>8. Give away free stuff for new fans</h2>
<p>Holding a &#8220;fan of the month&#8221; contest, especially if you are giving away great swag, will get more interaction on your page, and encourages your fans to share your page with their fans. Make sure you check Facebook&#8217;s current <a href="http://www.facebook.com/page_guidelines.php" target="_blank">rules/requirements</a> for contest/giveaways before starting any new contest.</p>
<p>Building your Facebook followers can be a daunting task, but if you get creative, you can find lots of opportunities to promote and encourage people to &#8220;like&#8221; your page. Have fun with it, think outside the box. But remember, it&#8217;s better to have 10 loyal fans than 10,000 uninterested followers. The point of having followers is for them to want to receive your status updates/content, and for them to want to interact with you. Make sure you are going for your target audience, adding a bunch of people that would never use your business will being no benefit to you business.</p>
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		<title>One Lily Named One of Constant Contact’s 2011 All Stars</title>
		<link>http://www.onelily.com/2012/03/16/one-lily-named-one-of-constant-contacts-2011-all-stars/</link>
		<comments>http://www.onelily.com/2012/03/16/one-lily-named-one-of-constant-contacts-2011-all-stars/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 15:20:16 +0000</pubDate>
		<dc:creator>Angela Nielsen</dc:creator>
				<category><![CDATA[Awards & Recognition]]></category>
		<category><![CDATA[In The News]]></category>

		<guid isPermaLink="false">http://www.onelily.com/?p=2454</guid>
		<description><![CDATA[<a href="http://www.onelily.com/2012/03/16/one-lily-named-one-of-constant-contacts-2011-all-stars/"><img align="left" hspace="5" width="75" src="http://www.onelily.com/blog/media/ccaward.png" class="alignleft wp-post-image tfe" alt="" title="ccaward" /></a>One Lily recognized for achieving exemplary marketing results. ONE LILY, CA — 3/16/2012 – One Lily, a web design agency, has received the 2011 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored [...]]]></description>
			<content:encoded><![CDATA[<h2><img class="alignleft size-full wp-image-2455" title="ccaward" src="http://www.onelily.com/blog/media/ccaward.png" alt="" width="150" height="150" />One Lily recognized for achieving exemplary marketing results.</h2>
<p>ONE LILY, CA — 3/16/2012 – One Lily, a web design agency, has received the <a href="http://www.constantcontact.com/allstar" target="_blank">2011 All Star Award</a> from <a href="http://www.constantcontact.com/index.jsp?pn=onelily" target="_blank">Constant Contact</a>®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored with the All Star Award for their exemplary marketing results. One Lily’s results ranked among the top 10% of Constant Contact’s customer base.</p>
<p>One Lily is a design and marketing firm located in southern California, established in 2000. With a growing team of highly talented individuals, we have the capabilities necessary to assist companies with every aspect of their web development process. Hundreds of successful websites now exist, representing our clients both large and small, in almost every industry.</p>
<p>‘We’re happy to be recognized by Constant Contact for achieving strong marketing results.  We’ve used many different newsletter providers over the last decade, and Constant Contact continues to deliver the best products to help us grow not only our business, but that of our clients as well.” says One Lily President Angela Nielsen.</p>
<p>Constant Contact customers using any combination of the company’s Email Marketing, Event Marketing, and Online Survey tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:</p>
<ul>
<li>Frequency of campaigns, events, and surveys</li>
<li>Open, bounce, and click-through rates</li>
<li>Event registration rates</li>
<li>Survey completion rates</li>
<li>Use of social features</li>
<li>Use of mailing list sign-up tools</li>
</ul>
<p>“There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”</p>
<p><strong>About One Lily, Inc.</strong><br />
One Lily is a full-service web and print design firm located in southern California that provides hosting, website maintenance, corporate identity packages, and resources for branding, copywriting, search optimization, and online marketing</p>
<p><strong>About Constant Contact, Inc.</strong><br />
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement MarketingTM tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.</p>
<p><em>Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.</em></p>
<p><strong>Media Contact:</strong><br />
Angela Nielsen, President<br />
(760) 434-0000</p>
<p>http://www.onelily.com</p>
<p>###</p>
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		<title>Facebook Timeline For Pages Is Here</title>
		<link>http://www.onelily.com/2012/02/29/facebook-timeline-for-pages-is-here/</link>
		<comments>http://www.onelily.com/2012/02/29/facebook-timeline-for-pages-is-here/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 22:08:54 +0000</pubDate>
		<dc:creator>Angela Nielsen</dc:creator>
				<category><![CDATA[Blogging & Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Timeline]]></category>

		<guid isPermaLink="false">http://www.onelily.com/?p=2422</guid>
		<description><![CDATA[<a href="http://www.onelily.com/2012/02/29/facebook-timeline-for-pages-is-here/"><img align="left" hspace="5" width="75" src="http://www.onelily.com/blog/media/zz.jpg" class="alignleft wp-post-image tfe" alt="" title="Facebook Like" /></a>We&#8217;ve been hearing rumors that Facebook would be releasing Timeline for pages soon, and as of today &#8211; it&#8217;s now available. If you run a Facebook Page for your business, you can go in to your page now and upgrade to timeline, or wait until the end of March when the upgrade will be done [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2430" title="Facebook Like" src="http://www.onelily.com/blog/media/zz.jpg" alt="" width="150" height="150" />We&#8217;ve been hearing rumors that Facebook would be releasing Timeline for pages soon, and as of today &#8211; it&#8217;s now available.</p>
<p>If you run a Facebook Page for your business, you can go in to your page now and upgrade to timeline, or wait until the end of March when the upgrade will be done automatically for you. We recommend you go ahead and get familiar with the Timeline layout before this switch is made automatically.</p>
<p>Timeline has already been implemented for many personal profile pages, so you have likely already seen this new look. But if not &#8211; the biggest change you will notice is a new &#8220;cover&#8221; image at the top of the page (that runs the width of the content area), followed by a 2 column layout where your posts, interactions, photos, etc will be shared. Your site visitor can scroll your timeline, or use the quicklinks in the top right to select a month and/or year that they want to view.</p>
<h2>Cover Images</h2>
<p>There is already a lot of questions about this large cover image that will show up at the top of your Facebook Page. So before you run off and create a new cover graphic promoting your business or pushing a promotion, let&#8217;s take a look at the current rules from Facebook regarding these images.</p>
<p>The following was taken directly from <a href="https://www.facebook.com/help/?faq=276329115767498" target="_blank"><em>the Facebook Help Center</em></a>:</p>
<p><strong>How should I choose a cover photo for my Page?</strong></p>
<p><em>Use a unique image that represents your Page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images your audience responds well to.</em></p>
<p><em>Cover images must be at least 399 pixels wide<strong> and may not contain:</strong></em></p>
<ul style="padding-left: 30px;">
<li><em>Price or purchase information, such as &#8220;40% off&#8221; or &#8220;Download it at our website&#8221;</em></li>
<li><em>Contact information, such as web address, email, mailing address or other information intended for your Page&#8217;s About section</em></li>
<li><em>References to user interface elements, such as Like or Share, or any other Facebook site features</em></li>
<li><em>Calls to action, such as &#8220;Get it now&#8221; or &#8220;Tell your friends&#8221;</em></li>
</ul>
<p><em>All cover images are public, which means anyone visiting your Page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties&#8217; intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.</em></p>
<p>So &#8211; as it stands right now &#8211; you can not use your cover image to promote your business in a blatant way, but you can show images of your location, your products, your people, etc. (Also to note &#8211; you cannot do that on your personal profile either &#8212; and as an added reminder, make sure you aren&#8217;t using your personal profile for business as that has been against Facebook&#8217;s terms of use for quite some time now &#8211; if you are &#8211; setup a Facebook Page instead).</p>
<h2>What happened to the Welcome Tab?</h2>
<p>If you were running a welcome tab (or fan gate) those will no longer be the default page that is pulled up. Those pages would still be accessible through a tab that would reside under your cover photo. However, there is already a lot of speculation that the &#8220;welcome&#8221; page is dead. Without your non-fans landing there by default &#8211; they are not very likely to actually click that, which some fear will cause a decrease in actual &#8220;likes&#8221; to fan pages.</p>
<p>If you still want to get people to a specific page other than your timeline &#8211; you can pay for a Facebook ad, which once clicked would direct them to a specific app (page) inside Facebook.</p>
<h2>New highlight feature.</h2>
<p>One of the challenges Page owners face is that if their page is active, important posts used to get pushed down rather quickly, out of view. With the new timeline feature, you can actually pin a post in your timeline, which will extend that post full width of the Facebook content area (rather than keeping it in line with the column it is in). This will mean that as someone reads your page, the posts you&#8217;ve highlighted will grab attention more than the regular posts. This will come in handy if you want to promote a photo, maybe a blog post, a poll, essentially any post that you feel needs to be highlighted.</p>
<h2>New Message Function.</h2>
<p>Visitors to your new timeline page will now also have the ability to send you a message right through Facebook. From your timeline page, they will click the &#8220;message&#8221; tab which will open a window allowing them send you direct content. This great new feature will allow your fans to initiate a private conversation with you. Please bare in mind, you cannot initiate a conversation with your fans (unless they are you friends).</p>
<h2>So now what?</h2>
<p>There is still a lot of unanswered questions as to how small businesses will adopt the new layout. This will definitely shift many small business&#8217;s marketing plans, so there is some preparation you will want to take. You&#8217;ve got just one month from today to familiarize yourself with the new timeline and how this is going to impact your Page, and your fans.</p>
<p>We will bring your more information as soon as we&#8217;ve had a chance to get under the hood of the new Pages.</p>
<p>You can get additional information on Facebook Pages <a href="https://www.facebook.com/help/?page=231176046966213" target="_blank">here</a>.</p>
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		<title>Color Matters Infographic</title>
		<link>http://www.onelily.com/2012/02/01/color-matters-infographic/</link>
		<comments>http://www.onelily.com/2012/02/01/color-matters-infographic/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 23:14:42 +0000</pubDate>
		<dc:creator>Angela Nielsen</dc:creator>
				<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Web Design & Strategy]]></category>
		<category><![CDATA[Color Theory]]></category>
		<category><![CDATA[Website Colors]]></category>

		<guid isPermaLink="false">http://www.onelily.com/?p=2364</guid>
		<description><![CDATA[<a href="http://www.onelily.com/2012/02/01/color-matters-infographic/"><img align="left" hspace="5" width="75" src="http://www.onelily.com/blog/media/colortheoryimage.jpg" class="alignleft wp-post-image tfe" alt="" title="colortheoryimage" /></a>Color increases brand recognition by 80%. As a web agency, one of the most common conversations we have with clients is regarding their color palette. Many small business owners are confused about color, and tend to want to design their brand around their own personal preference, without even considering what would appeal most to their [...]]]></description>
			<content:encoded><![CDATA[<p><em><img class="alignleft size-full wp-image-2365" title="colortheoryimage" src="http://www.onelily.com/blog/media/colortheoryimage.jpg" alt="" width="150" height="150" /></em></p>
<h2>Color increases brand recognition by 80%.</h2>
<p>As a web agency, one of the most common conversations we have with clients is regarding their color palette. Many small business owners are confused about color, and tend to want to design their brand around their own personal preference, without even considering what would appeal most to their audience. For instance&#8230; If you are a consultant and your primary client is a 45-60 year old male executive, chances are that a pink website is not going to attract their attention. On the flip side, if you work primarily with stay at home moms, then corporate blue may bore them away.</p>
<p>Understanding color meanings (both positive and negative), and how they relate to your target audience (age, class, gender) will help you create a stronger brand palette. Take a look at the following infographic on color theory. Do the colors you use for your brand work for your target?</p>
<p><img class="alignleft size-full wp-image-2367" title="infographic-colormatters" src="http://www.onelily.com/blog/media/infographic-colormatters.jpg" alt="" width="660" height="2154" /></p>
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		<title>The Pluses and Minuses of Google Plus</title>
		<link>http://www.onelily.com/2011/11/15/the-pluses-and-minuses-of-google-plus/</link>
		<comments>http://www.onelily.com/2011/11/15/the-pluses-and-minuses-of-google-plus/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 17:00:28 +0000</pubDate>
		<dc:creator>Donna Queza</dc:creator>
				<category><![CDATA[Blogging & Social Media]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Google Plus for business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.onelily.com/?p=2343</guid>
		<description><![CDATA[<a href="http://www.onelily.com/2011/11/15/the-pluses-and-minuses-of-google-plus/"><img align="left" hspace="5" width="75" src="http://www.onelily.com/blog/media/googleplus2.jpg" class="alignleft wp-post-image tfe" alt="" title="" /></a>A few months ago it was all you heard about: Google has a new social network. It’s going to be a Facebook killer. We’ll never use the Internet the same way again. Google+ is the future of social networking. We all love a bit of drama, so many of us ran out and set up [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-2344 alignleft" style="border-width: 0px;" src="http://www.onelily.com/blog/media/googleplus2.jpg" alt="" width="150" height="150" />A few months ago it was all you heard about:</p>
<p>Google has a new social network.<br />
It’s going to be a Facebook killer.<br />
We’ll never use the Internet the same way again.<br />
Google+ is the future of social networking.</p>
<p>We all love a bit of drama, so many of us ran out and set up accounts right away. (Current estimates are that there are 40 million G+ accounts). Who doesn’t want to be on the cutting edge, one of the dragon slayers who put the sword into Facebook? Well, as it turns out, about 740 million Facebook users still haven’t made the switch.</p>
<div>
<p>Killer? More like a mild distraction.</p>
<p>But, beyond the hype, there might be something to say about Google+ as a tool for your business. Note – As I am writing this post, Google just announced that G+ will offer business pages. <a href="http://googleblog.blogspot.com/2011/11/google-pages-connect-with-all-things.html" target="_blank">You can read more about that new development on their blog.</a></p>
<p>Here are a few ways to determine if the tool is right for you right now, or if you should hold off until later. If you answer “yes” to at least five of these questions, Google+ is worth checking out:</p>
<ul>
<li>Are your clients tech-savvy, thought leaders?</li>
<li>Are your clients active in the social media space?</li>
<li>Do you work directly with consumers and entrepreneurs?</li>
<li>Do you want to position yourself as a social media, technology or Internet expert?</li>
<li>Does your company have time, manpower and resources to invest in another social network?</li>
<li>Do you already have a presence on Twitter, Facebook and LinkedIn, as well as other industry-specific social networks?</li>
<li>Do you like talking to yourself?</li>
</ul>
<p>If you answered “yes” to fewer than five of the above questions, you might want to focus on some sites with more active engagement. However, there are a number of reasons to stay tuned about Google.</p>
<p>Although it might not turn out to be the Facebook killer, there are a few features of Google+ that make it worth watching:</p>
<ul>
<li>Google is more than a search engine — it’s a way of life. If you’re plugged in with Google’s other tools (like Gmail, Reader, Docs…) Google+ is an interesting extension of what you’re already doing. It adds to your ability to share and curate useful information.</li>
<li>Tracking key influencers – there may not be 800 million people on the site, but many of the people on Google+ are key influencers in the social media and technology spaces. If you’re interested in that type of information, it’s worth “circling” them and staying up-to-date.</li>
<li>Organization – the level of organization (and the ease at which you can achieve it) is something that makes G+ stand out from the crowd. If you’re overwhelmed with following multiple Twitter lists or the prospect of segregating the friends, family, coworkers, clients and acquaintances that you’ve accumulated on Facebook, the simplicity of Google+ circles might be right for you.</li>
</ul>
<p>There’s no right or wrong answer when selecting a social presence for your business. No matter where you make your presence, be committed, provide quality information and engage with the community.</p>
</div>
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		<title>Getting to Know Google Plus – A Beginners Guide</title>
		<link>http://www.onelily.com/2011/11/08/getting-to-know-google-plus-%e2%80%93-a-beginners-guide/</link>
		<comments>http://www.onelily.com/2011/11/08/getting-to-know-google-plus-%e2%80%93-a-beginners-guide/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 17:51:23 +0000</pubDate>
		<dc:creator>Donna Queza</dc:creator>
				<category><![CDATA[Blogging & Social Media]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Google Plus for business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.onelily.com/?p=2328</guid>
		<description><![CDATA[<a href="http://www.onelily.com/2011/11/08/getting-to-know-google-plus-%e2%80%93-a-beginners-guide/"><img align="left" hspace="5" width="75" src="http://www.onelily.com/blog/media/googleplus.jpg" class="alignleft wp-post-image tfe" alt="" title="" /></a>Google Plus (Google+ or G+) is the latest social network that people are buzzing about. With the very recent launch of brand pages, businesses are getting even more interested in how to capitalize on the site’s growing popularity. If you’re thinking about joining the world of plusses and circles, here are a few things to get [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.onelily.com/2011/11/08/getting-to-know-google-plus-%e2%80%93-a-beginners-guide/googleplus/" rel="attachment wp-att-2329"><img class="size-full wp-image-2329 alignleft" src="http://www.onelily.com/blog/media/googleplus.jpg" alt="" width="150" height="150" /></a></p>
<p>Google Plus (Google+ or G+) is the latest social network that people are buzzing about. With the very <a href="http://googleblog.blogspot.com/2011/11/google-pages-connect-with-all-things.html">recent launch of brand pages</a>, businesses are getting even more interested in how to capitalize on the site’s growing popularity. If you’re thinking about joining the world of plusses and circles, here are a few things to get you started.</p>
<p><strong>It’s not Facebook, or Twitter<br />
</strong>It’s human nature to compare something new to something familiar. But, oftentimes the comparison is not quite right. This is what I’ve found with Google+ We all want it to be like what we’re already familiar with (Facebook, Twitter, LinkedIn) but in reality, it’s not. But, since you can’t describe a color you’ve never seen before, I’m going to draw a few comparisons to help you better understand.</p>
<div><em>The Facebook Connection:</em></div>
<div>
<ul>
<li>Follower segregation (Facebook lists, G+ circles)</li>
<li>Support of multiple media (images, videos, copy…)</li>
<li>Not limited in what/how much you can post</li>
<li>Support of brand pages</li>
</ul>
<div><em>The Twitter Following:</em></div>
<ul>
<li>Relationships do not have to be reciprocated (i.e. if a person circles you, you do not have to circle them in return)</li>
<li>Open to more “random” followers</li>
<li><em>At this point</em>, smaller number of users in more niche markets</li>
</ul>
<div><em>The Link to LinkedIn:</em></div>
<div>
<ul>
<li>Ability to connect in groups (in the case of Google+ circles)</li>
</ul>
<div>
<p><strong>Circles<br />
</strong>A big part of what makes G+ unique is its use of “circles.”</p>
<p>These circles allow you to control what information people see, and segregate the people you follow into categories that make them easier to monitor.</p>
<p><strong>Hangouts<br />
</strong>If you like Skype, you’ll like Hangouts. You can video chat with friends (or any other people in your circles). If your business does webinars or videos conferences, this tool could change the way you communicate with your customers.</p>
<p><strong>It’s Google<br />
</strong>If you’re in business, you’re probably not online because you love spending a ton of time learning about new technology. You’re online because that’s how people find you. You’ve probably spent time building a blog or website and optimizing it for search engines. Or, should I say, “search engine?” Let’s face it. Most SEO (search engine optimization) is done so that our sites can index in the top pages of Google.</p>
<p>Having a presence on Google+ will ensure you have a presence in searches on Google. On the <a href="http://googleblog.blogspot.com/2011/11/google-pages-connect-with-all-things.html" target="_blank">blog</a> Google even mentions that there will be a special search feature specifically for finding information on the network. So, if your main goal online is to build your SEO, Google+ is definitely worth investing time in.</p>
</div>
</div>
</div>
<p>&nbsp;</p>
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		<title>One Lily Receives Davey Award</title>
		<link>http://www.onelily.com/2011/11/02/one-lily-receives-davey-award/</link>
		<comments>http://www.onelily.com/2011/11/02/one-lily-receives-davey-award/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 20:34:13 +0000</pubDate>
		<dc:creator>Angela Nielsen</dc:creator>
				<category><![CDATA[Awards & Recognition]]></category>

		<guid isPermaLink="false">http://www.onelily.com/?p=2320</guid>
		<description><![CDATA[<a href="http://www.onelily.com/2011/11/02/one-lily-receives-davey-award/"><img align="left" hspace="5" width="75" src="http://www.onelily.com/blog/media/davey11.jpg" class="alignleft wp-post-image tfe" alt="" title="davey1" /></a>One Lily Inc. Receives International Davey Award &#8211; for their Site’s Design Excellence. After a decade of garnering awards on behalf of their clients, One Lily is again recognized for ingenuity and outstanding design – this time for their own website. Apple Valley, California. November 2, 2011 – One Lily, Inc. has long received international [...]]]></description>
			<content:encoded><![CDATA[<h2><img class="alignleft size-full wp-image-2321" title="davey1" src="http://www.onelily.com/blog/media/davey11.jpg" alt="" width="150" height="150" />One Lily Inc. Receives International Davey Award &#8211; for their Site’s Design Excellence.</h2>
<h3><strong>After a decade of garnering awards on behalf of their clients, One Lily is again recognized for ingenuity and outstanding design – this time for their own website.</strong></h3>
<p><strong>Apple Valley, California. November 2, 2011</strong> – One Lily, Inc. has long received international attention for helping smaller clients outcompete their larger opponents. Today the firm was again recognized for their design excellence, and this time it was for their own website that showcases their services and capabilities. One Lily was awarded a Silver Davey Award from among nearly 4,000 entries worldwide.</p>
<p>The Davey is an international creative award focused exclusively on honoring outstanding creative work from the best small firms. The Davey Awards are so named to honor the achievement of the creative “Davids” whose strength comes from ideas, intelligence and out-of-the-box thinking, not a “Goliath’s” bankroll.</p>
<p>“Helping our clients succeed first has always been our approach,” stated One Lily President Angela Nielsen. “When one of our clients’ websites wins a design award it’s always a joy to see their reaction. So in many ways, receiving this award now reflects that our clients always come before we do. But it is exciting to join their ranks. Now I know firsthand what they experience!”<br />
“Great work is about fresh ideas and exceptional execution, not the biggest budgets,” reflects Nielsen. “That’s why our slogan is ‘Strategy. Design, Marketing.’ We always focus on smart execution to level the playing field for our clients, and the Davey Awards embody that same philosophy.”</p>
<p><strong>About the Davey Awards:</strong><br />
The Davey Awards is judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a &#8220;Who&#8217;s Who&#8221; of acclaimed media, advertising, and marketing firms including: Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo!. For more information, and a full member roster, please visit <a href="http://www.iavisarts.org/" target="_blank">www.iavisarts.org</a>.</p>
<p><strong>About One Lily Inc.:</strong><br />
One Lily is a full-service web and print design firm located in southern California that provides hosting, website maintenance, corporate identity packages, and resources for branding, copywriting, search optimization, and online marketing.</p>
<p>Contact:<br />
Angela Nielsen, President<br />
(760) 434-0000</p>
<p>http://www.onelily.com</p>
<p>###</p>
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		<title>Choosing Social Media Platforms</title>
		<link>http://www.onelily.com/2011/11/02/choosing-social-media-platforms/</link>
		<comments>http://www.onelily.com/2011/11/02/choosing-social-media-platforms/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 14:08:15 +0000</pubDate>
		<dc:creator>Angela Nielsen</dc:creator>
				<category><![CDATA[Blogging & Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.onelily.com/?p=2302</guid>
		<description><![CDATA[<a href="http://www.onelily.com/2011/11/02/choosing-social-media-platforms/"><img align="left" hspace="5" width="75" src="http://www.onelily.com/blog/media/smtoomany.jpg" class="alignleft wp-post-image tfe" alt="" title="smtoomany" /></a>For many small business owners, taking the plunge into social media can be both exciting and terrifying. There is quite a bit to learn, but of course there is also the excitement of connecting with new people and reaching a larger audience. Where Do You Start? The question we get asked often is which social [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2303" title="smtoomany" src="http://www.onelily.com/blog/media/smtoomany.jpg" alt="" width="150" height="150" />For many small business owners, taking the plunge into social media can be both exciting and terrifying. There is quite a bit to learn, but of course there is also the excitement of connecting with new people and reaching a larger audience.</p>
<h2>Where Do You Start?</h2>
<p>The question we get asked often is which social media networks should a small business owner join. Or worse, the client comes in ready to join them all! While we firmly believe there is a social media network for every business, we don&#8217;t believe that every business should be on every social media network. There is still a business to be ran, and plunging into every possible network out there is quite time intensive. And we definitely don&#8217;t recommend that you join them all and then automate everything (see our blog post on <a href="http://www.onelily.com/2011/10/26/should-you-automate-your-social-media/" target="_blank">automating social media</a>).</p>
<h2>The Big 4 Social Media Networks</h2>
<p>We&#8217;re sure you&#8217;ve heard of the big four&#8230; Facebook, Twitter, LinkedIn and newest kid on the block &#8211; Google+. Almost all small businesses should be able to find a home in at least one of the big four&#8230; if not several. When deciding where you want to begin, it&#8217;s our recommendation that you start where the majority of the people already are. Our infographic on <a href="http://www.onelily.com/2011/10/11/current-state-of-social-media-the-big-four/" target="_blank">the big four</a> helps to break down the stats on each of those social media networks.</p>
<h2>Quick Stats on the Big Four</h2>
<p>Facebook = 800 million users<br />
Twitter = 200 million users<br />
LinkedIn = 115 million users<br />
Google Plus = 50 million users (and growing fast)</p>
<h2>Understanding Facebook</h2>
<p>Facebook is a social networking website connecting friends, family, and businesses. To get started on Facebook &#8211; you must first create a profile. This then becomes your &#8220;personal&#8221; connection on Facebook. You can then seek out friends/family/colleagues/etc and request to &#8220;be friends&#8221;. Typically your personal profile should be kept personal. Connect with people you know in real life, and those you&#8217;ve met virtually. Others will likely &#8220;friend request&#8221; you as well. You can set your privacy to allow the whole world to see your updates, or set it where only the friends you accept can see your updates.</p>
<p>The Facebook Fanpage is the page you create for your business. You cannot create this page until you have created a personal profile. Keep in mind, once you create this fanpage, it does not automatically give your business fans access to your personal profile, that is still kept hidden from them unless you make it public.</p>
<p>In using Facebook for business, you could post items to your wall which would be relevant to the audience that has &#8220;liked&#8221; your page. These will likely be clients, prospects, colleagues, etc. Posting your blog posts, sharing articles relevant to your industry, uploading photos or videos of your staff &#8211; these are all excellent ways to start building your fan page content. Keep in mind however, Facebook is meant to be a conversation &#8211; so encourage interaction, respond to questions or comments. Branch out to other pages and participate in their conversations as well.</p>
<p>Facebook isn&#8217;t expected to be instant communication, meaning you don&#8217;t have to reply the second someone reaches out &#8211; but you should reply to questions and comments within a day or two, if not sooner. People will lose interest in your brand very quickly if you take 2 weeks to get back to them.</p>
<p>Last but not least &#8211; don&#8217;t use Facebook as a sales platform. There is nothing wrong with sharing specials or the like, but if this is all you are doing on Facebook &#8211; then people will move on very quickly. They want to be educated or entertained. It&#8217;s best when you can work in a combination of both.</p>
<p>We find that the majority of businesses can get a good return on their investment of time using Facebook. It has the largest audience, hence the greatest reach.</p>
<h2>Understanding Twitter</h2>
<p>Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as &#8220;tweets&#8221;. Twitter is not like Facebook, and should not be considered the same type of social network just on another platform. Think of Twitter as a cocktail party. If someone asks you a question, you don&#8217;t turn around and call them back 3 days later with an answer. You have a very short window in which to reply to them before they turn and walk away and ask someone else.</p>
<p>On Twitter &#8211; there is only one type of account to create (no distinction between personal and business &#8211; though you can decide how you want to use Twitter). Twitter is a lot more active, fast paced, than the other networks. Unlike Facebook, you don&#8217;t &#8220;friend request&#8221; others. You actually find those on Twitter that you&#8217;re interested in following, and from their profile you can &#8220;follow&#8221; them. Similarly, others will &#8220;follow&#8221; you. There is no permission requests necessary.</p>
<p>Keep in mind &#8211; Twitter is NOT a numbers game. The goal if Twitter is not to have the most followers, or to follow the most people&#8230; the whole point is to actively engage and participate in conversation, in real time. Think about it &#8211; if you&#8217;re following 15,000 people, how can you possibly pay attention to their tweets and reply/connect with them? You can&#8217;t. Follow an audience of others that you truly want to learn from, talk to, and genuinely want to know more about. Keeping the number of people you follow small, you&#8217;ll be more able to get involved. Again, back to the cocktail party concept &#8212; if you attend and event with 30, you&#8217;re more likely to be able to connect with each person there, have a conversation, and strike up a relationship &#8211; on the other hand, if there are 300 at that same party, it&#8217;s going to be nearly impossible for you make connections and engage with everyone.</p>
<p>Like Facebook &#8211; Twitter is not meant to be one-sided. Don&#8217;t just use Twitter to push your own agenda/content. Take an active role, retweeting content of those you follow that might be of interest to those that follow you. Reply to people when you are mentioned, a simple thank you goes a long way.</p>
<p>Twitter will take more time for most people, and really needs to be treated like an active conversation. If you aren&#8217;t there, you&#8217;ve missed that conversation. It&#8217;s isn&#8217;t for everyone, and for certain businesses we recommend they stay away from Twitter if they can&#8217;t dedicate the time to actively engage.</p>
<h2>Understanding LinkedIn</h2>
<p>LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. Think of LinkedIn as the world&#8217;s largest chamber of commerce event.</p>
<p>Professionals create their online profiles, which are very similar to resumes. They list job information, education, affiliations, etc. Then connect with others they know either in the real world or virtually. Any connections you have, are able to see your other connections. Others hoping to connect with someone, may come to you if you are the connection between them and that person.</p>
<p>LinkedIn is used for business connecting, job hunting, joint venture development, and isn&#8217;t as &#8220;social&#8221; as the other networks. Because LinkedIn focuses strictly on business, you will find that the majority of the conversations on LinkedIn are business related.</p>
<p>You can post updates on your LinkedIn account that will broadcast to the network you are connected with&#8230; but the best way to get involved on LinkedIn is to join groups. There are tons and tons of groups to choose from. Some are public, some are private and require approval from the group administrator in order to join. You can also create your own group!</p>
<p>For many small business owners, LinkedIn doesn&#8217;t require the same type of time commitment as the other networks &#8211; unless you are actively involved in several groups. Participating in sharing knowledge with other members will help establish you as an expert in your area/industry, and tends to open up doors for meeting others in similar industries.</p>
<p>LinkedIn is a great business platform&#8230; but is not where you are likely to build a raving fan community (like you would at Facebook or Twitter). We do recommend that all small business owners at a minimum create a presence at LinkedIn.</p>
<h2>Understanding Google +</h2>
<p>Google Plus came on the scene as a mixture of some of the other social media networks, claiming to bring in the best parts of them, but do them better. While it&#8217;s too early to predict how Google Plus might change social media, or it&#8217;s significance to business owners&#8230; one astonishing piece of information is that it grew faster than any other network, reaching over 50 million users in a matter of months instead of years.</p>
<p>Google Plus lets your organize your friends/contacts by topic: friends, family, colleagues, college buddies, roommates, ex boyfriends, etc. The idea behind circles is that as you share information to your network, you can choose specifically which of your circles to share this information with.</p>
<p>Google Plus offers virtual chat rooms where you can start up video conversations and talk with your friends, it also has group messaging, where you and friends in your circle can chat amongst yourselves. Like Facebook, you can share videos, photos, links to websites you like, and of course status updates.</p>
<p>Admittedly I don&#8217;t know much more than that about Google Plus. I am a Google Apps user, and we were the last to be allowed to join Google Plus, so I&#8217;ve just recently setup an account. However, in my opinion, Google Plus appears to be trying to outwit  Facebook &#8211; and I just wasn&#8217;t impressed. Until Google gets it&#8217;s numbers up to compete more with the big 3 (Facebook, Twitter, LinkedIn), you won&#8217;t likely see me hanging out over there.</p>
<h2>Other Social Networks</h2>
<p>Aside from the big boys&#8230; there are TONS of other social networks out there. There are other general networks, as well as social networks specific to certain industries (entrepreneur networks, human resources networks, medical networks, etc). You can check out some of the following if you&#8217;re looking for more networks to join&#8230; MySpace, Bebo, Friendster, Hi5, Orkut, Perfspot, Zorpia, Netlog, Habbo, Ning, Tagged, MyYearBook, Meetup, Badoo, MyLife, Classmates, Entrepreneur Connect, PartnerUp, StartupNation, Biznik&#8230;&#8230;. the list just keeps going and going. Try searching on google for social networks in the industry you are in, you&#8217;ll be surprised by what you might find.</p>
<h2>Final Thoughts</h2>
<p>Social media platforms come in all shapes and sizes, and there are definitely networks out there perfect for you and your business. Choose wisely, find the networks where you&#8217;ll have the best reach, and connect with the right people. Don&#8217;t join all the networks just because you can, otherwise your time and attention becomes so divided between them that you will find you aren&#8217;t getting as much out of them as you could. And don&#8217;t jump into multiple networks all at once. Start with one, get your footing, and then branch out to another if necessary. But remember &#8211; social media is meant to be social &#8211; share and engage.</p>
<p>&nbsp;</p>
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		<title>Should You Automate Your Social Media?</title>
		<link>http://www.onelily.com/2011/10/26/should-you-automate-your-social-media/</link>
		<comments>http://www.onelily.com/2011/10/26/should-you-automate-your-social-media/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 13:25:18 +0000</pubDate>
		<dc:creator>Angela Nielsen</dc:creator>
				<category><![CDATA[Blogging & Social Media]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.onelily.com/?p=2292</guid>
		<description><![CDATA[<a href="http://www.onelily.com/2011/10/26/should-you-automate-your-social-media/"><img align="left" hspace="5" width="75" src="http://www.onelily.com/blog/media/automate.jpg" class="alignleft wp-post-image tfe" alt="" title="automate" /></a>Just because you can, doesn&#8217;t mean you should. One of the questions I get asked most often from our clients and prospects is whether or not I can help them automate their blog, Facebook, Twitter, LinkedIn, etc. They want their social media profiles to be on auto pilot &#8211; feeding one to the other so [...]]]></description>
			<content:encoded><![CDATA[<h2><img class="alignleft size-full wp-image-2293" title="automate" src="http://www.onelily.com/blog/media/automate.jpg" alt="" width="150" height="150" />Just because you can, doesn&#8217;t mean you should.</h2>
<p>One of the questions I get asked most often from our clients and prospects is whether or not I can help them automate their blog, Facebook, Twitter, LinkedIn, etc. They want their social media profiles to be on auto pilot &#8211; feeding one to the other so they never even have to login to their networks.</p>
<p>The first question I ask them is, &#8220;why would you want that&#8221;?  And the overwhelming response is&#8230; &#8220;because that makes it easy, I&#8217;m just too busy to be bothered&#8221;.</p>
<h2>Who said marketing was easy?</h2>
<p>I don&#8217;t know about you, but I don&#8217;t remember marketing ever being &#8220;easy&#8221;. I&#8217;ve been doing this for over a decade now, and if there was an &#8220;easy marketing bus&#8221;&#8230; then I certainly missed it. Marketing isn&#8217;t easy folks, and it&#8217;s certainly not something you can put on auto pilot and never look back.</p>
<h2><strong><span style="color: #993300;"><em>&#8220;We really don&#8217;t care about you enough to come here and talk to you personally.&#8221;</em></span></strong></h2>
<p>Is that really the message you want to send to your clients and your prospects? Because if you automate your social media, that&#8217;s exactly the message you&#8217;re sending.</p>
<h2>Not sure what I mean by &#8220;automating social media&#8221;?</h2>
<ul>
<li>Setting your Twitter or Facebook account to post automatically to the other every time you post to one.</li>
<li>Setting a DM (direct message) to go out automatically to new followers on Twitter.</li>
<li>Setting your blog to automatically push the latest posts to Facebook, LinkedIn, or elsewhere.</li>
</ul>
<p>People don’t sign up to social media sites to receive marketing messages from robots&#8230; they want to talk to real life human beings&#8230; they want to be &#8220;social&#8221;&#8230; hence SOCIAL MEDIA folks.</p>
<h2>Every social media account is different, treat them that way.</h2>
<p>Many small business owners manage several different social media accounts (Facebook, Twitter, LinkedIn, Google+, etc). And many find it tempting to use automation tools to update them all at once. (Or worse, their marketing manager or PR firm told them that&#8217;s how it should be done.)</p>
<p>The problem is that people use each social network differently, and they expect you to do the same.</p>
<p>To maximize the effectiveness of each post you really should tailor your messages to each audience. You don&#8217;t want Twitter hash tags in your Facebook updates&#8230; and you don&#8217;t want to say &#8220;Hello Facebook&#8221; to your LinkedIn audience. Otherwise, you&#8217;re back to ‘We really don&#8217;t care about you enough to come here and talk to you personally.’</p>
<p>Using social media channels to spread your message and reach wider audiences is a must these days&#8230; but it’s simply not a one-sided conversation. You need to be present, you need to proactively engage in social media for the best results. You can’t do that if you set up a week’s worth of posts on Monday and think you’re done.</p>
<p>If you aren&#8217;t automating your social media &#8212; Good for you!</p>
<p>If you are&#8230; now might be the time to rethink your social media strategy. Show up, engage, show your fans/followers that you really care &#8212; and watch the magic that happens!</p>
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		<title>One Lily receives W3 Award</title>
		<link>http://www.onelily.com/2011/10/20/one-lily-receives-w3-award/</link>
		<comments>http://www.onelily.com/2011/10/20/one-lily-receives-w3-award/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 20:57:58 +0000</pubDate>
		<dc:creator>Angela Nielsen</dc:creator>
				<category><![CDATA[Awards & Recognition]]></category>

		<guid isPermaLink="false">http://www.onelily.com/?p=2282</guid>
		<description><![CDATA[<a href="http://www.onelily.com/2011/10/20/one-lily-receives-w3-award/"><img align="left" hspace="5" width="75" src="http://www.onelily.com/blog/media/w3award.jpg" class="alignleft wp-post-image tfe" alt="" title="w3award" /></a>One Lily Inc. receives W3 Award for creative excellence on the web. Firm garners Silver Award for ingenuity in design and marketing services. Apple Valley, CA. October 11, 2010 – The International Academy of the Visual Arts today named One Lily a recipient of their Silver Award in the W3 competition for outstanding websites, web [...]]]></description>
			<content:encoded><![CDATA[<h2><img class="alignleft size-full wp-image-2283" title="w3award" src="http://www.onelily.com/blog/media/w3award.jpg" alt="" width="150" height="150" />One Lily Inc. receives W3 Award for creative excellence on the web.</h2>
<p><strong>Firm garners Silver Award for ingenuity in design and marketing services.</strong></p>
<p><strong>Apple Valley, CA. October 11, 2010</strong> – The International Academy of the Visual Arts today named One Lily a recipient of their Silver Award in the W3 competition for outstanding websites, web marketing, web video, &amp; mobile apps.</p>
<p>One Lily was recognized for &#8220;demonstrating the out-of-the box thinking and creative execution that exemplifies what the Web is all about” said Linda Day, the Executive Director of the IAVA. &#8220;On behalf of the entire Academy, congratulations… for their dedication to pushing the limits and finding new ways to raise the bar in Web Creativity.&#8221;</p>
<p>As a 2011 W3 Award Winner, One Lily was selected from among over 3,000 entries from the US and several other countries.</p>
<p>“We are honored by the recognition,” reflected <strong>One Lily President Angela Nielsen</strong>, upon news of the award. “Competing in W3 against some of the biggest agencies in the world makes it even more gratifying. Even though it’s a great honor, our satisfied and profitable clients are much more important than any awards. We’re just happy because it means one more client can truly say they have an award winning website.”</p>
<p><strong>About the W3 Awards:</strong><br />
The W3 Awards provides international recognition for outstanding work by some of the best interactive agencies, designers, and creators worldwide. The W3 was the first major web competition to allow small firms such as One Lily to compete against Fortune 500 companies and international agencies in a blind competition to level the playing field.</p>
<p>The W³ competition is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a &#8220;Who&#8217;s Who&#8221; of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo!. For more information, and a full member roster, please visit <a href="http://www.iavisarts.org" target="_blank">www.iavisarts.org</a>.</p>
<p><strong>About One Lily Inc.:</strong><br />
One Lily is a full-service web and print design firm located in southern California that provides hosting, website maintenance, corporate identity packages, and resources for branding, copywriting, search optimization, and online marketing.</p>
<p><strong>Contact:</strong><br />
Angela Nielsen, President<br />
(760) 434-0000</p>
<p>http://www.onelily.com</p>
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