The Lily Pad - A Blog for Small Business Owners

Color Matters Infographic

February 1st, 2012 | Posted in Infographics, Web Design & Strategy by Angela Nielsen

Color increases brand recognition by 80%. As a web agency, one of the most common conversations we have with clients is regarding their color palette. Many small business owners are confused about color, and tend to want to design their brand around their own personal preference, without even considering what would appeal most to their audience. ...

The Pluses and Minuses of Google Plus

November 15th, 2011 | Posted in Blogging & Social Media by Donna Queza

A few months ago it was all you heard about: Google has a new social network. It’s going to be a Facebook killer. We’ll never use the Internet the same way again. Google+ is the future of social networking. We all love a bit of drama, so many of us ran out and set up accounts right away. (Current estimates ...

Getting to Know Google Plus – A Beginners Guide

November 8th, 2011 | Posted in Blogging & Social Media by Donna Queza

Google Plus (Google+ or G+) is the latest social network that people are buzzing about. With the very recent launch of brand pages, businesses are getting even more interested in how to capitalize on the site’s growing popularity. If you’re thinking about joining the world of plusses and circles, here are a few things to get ...

One Lily Receives Davey Award

November 2nd, 2011 | Posted in Awards & Recognition by Angela Nielsen

One Lily Inc. Receives International Davey Award - for their Site’s Design Excellence. After a decade of garnering awards on behalf of their clients, One Lily is again recognized for ingenuity and outstanding design – this time for their own website. Apple Valley, California. November 2, 2011 – One Lily, Inc. has long received international attention for ...

Choosing Social Media Platforms

November 2nd, 2011 | Posted in Blogging & Social Media, Web Marketing by Angela Nielsen

For many small business owners, taking the plunge into social media can be both exciting and terrifying. There is quite a bit to learn, but of course there is also the excitement of connecting with new people and reaching a larger audience. Where Do You Start? The question we get asked often is which social media networks ...

Should You Automate Your Social Media?

October 26th, 2011 | Posted in Blogging & Social Media, Web Marketing by Angela Nielsen

Just because you can, doesn't mean you should. One of the questions I get asked most often from our clients and prospects is whether or not I can help them automate their blog, Facebook, Twitter, LinkedIn, etc. They want their social media profiles to be on auto pilot - feeding one to the other so they ...

One Lily receives W3 Award

October 20th, 2011 | Posted in Awards & Recognition by Angela Nielsen

One Lily Inc. receives W3 Award for creative excellence on the web. Firm garners Silver Award for ingenuity in design and marketing services. Apple Valley, CA. October 11, 2010 – The International Academy of the Visual Arts today named One Lily a recipient of their Silver Award in the W3 competition for outstanding websites, web marketing, web ...

Current State of Social Media: The Big Four

October 11th, 2011 | Posted in Blogging & Social Media, Infographics, Web Marketing by Angela Nielsen

First published on Inspired Magazine. They say the proof is in the numbers. If that’s the case – then there is no denying that social media is more powerful than ever, and growing faster and stronger every day. There are many different social media networks out there, but this infographic will provide some very interesting statistics on ...

How To Write A Press Release

September 28th, 2011 | Posted in Web Marketing by Angela Nielsen

A press release is generally a 300- to 500- word document that announces a news item to the press. A press release can include information about nearly anything newsworthy within a particular organization or about a particular individual or event. Press releases are also good for giving background information for feature stories, however, it is important ...

8 Ways To Test Your Website

September 2nd, 2011 | Posted in Web Design & Strategy, Web Marketing by Angela Nielsen

From Infusionsoft.com Your website is the "storefront" of your business (even if you have a literal storefront, too). Your website needs to attract customers and keep them coming back for more. Do you know if your website is currently doing that? If not, you can ask yourself the following eight questions to find out. So pull up your ...