The Lily Pad - A Blog for Small Business Owners

I Am An Addict

December 26th, 2009 | Posted in Blogging & Social Media, Tech Tips, Web Design & Strategy, Web Marketing by Angela Nielsen

My name is Angela, and I’m an addict. My addiction has taken over my life. I find myself doing it when I wake up in the morning, I do it when I’m on conference calls with clients, I do it when I am sitting at stoplights, I even sneak off to the bathroom at dinner ...

New Rules of Marketing and PR – David Meerman Scott

December 21st, 2009 | Posted in Blogging & Social Media, Recommended Reading, Web Marketing by Angela Nielsen

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly From Amazon... A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential ...

Angela Nielsen Named as a VIP Woman of the Year by NAPW for 2009/2010; Award Marks 9-Years of Success in Web Design

December 21st, 2009 | Posted in Awards & Recognition, In The News by Angela Nielsen

The founder and President of One Lily, Inc. is being honored by the National Association of Professional Women (NAPW) as California’s top web designer; award also coincides with a silver Davey Award for outstanding creative work by a small web design firm. Carlsbad, CA December 21, 2009 – Within days of being informed of her firm’s ...

The Tipping Point – Malcolm Gladwell

November 16th, 2009 | Posted in Recommended Reading, Web Marketing by Angela Nielsen

The Tipping Point: How Little Things Can Make a Big Difference From Amazon... This celebrated New York Times bestseller now poised to reach an even wider audience in paperback is a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwell's new afterword to this edition describes how readers can constructively ...

How Important Is Your Picture On Your Website?

November 1st, 2009 | Posted in Web Design & Strategy, Web Marketing by Angela Nielsen

If you sell a widget of some sort, and your business is more about that widget and less about you (like sunglass sales, or shoes sales, etc), then a picture of yourself on your website will not likely carry too much relevance to your site viewer. If on the other hand you are a provider ...

Don’t Make Me Think – Steve Krug

October 16th, 2009 | Posted in Recommended Reading, Tech Tips, Web Design & Strategy by Angela Nielsen

Don't Make Me Think: A Common Sense Approach to Web Usability From Amazon... Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples. The title of the book is its chief personal design premise. ...

What Is Web 2.0 Really?

October 14th, 2009 | Posted in Web Design & Strategy, Web Marketing by Angela Nielsen

[The following is taken from Wikipedia...] The term "web 2.0" refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the World Wide Web. WEb 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as ...

The Naming Game – How To Choose Your Domain Name

October 2nd, 2009 | Posted in Web Design & Strategy, Web Marketing by Angela Nielsen

You want to create an internet presence, but you’re stuck at the first step: acquiring a domain name. Where do you begin, what do you call it, what mistakes should you avoid? For anyone choosing a domain for the first time, this article will answer those questions and make you a domain naming pro! What is ...

Are You Tweeting Yet?

September 17th, 2009 | Posted in Tech Tips, Web Design & Strategy, Web Marketing by Angela Nielsen

Social media seems to have taken the internet by storm in the last year. With tweeting on Twitter, connecting on Linked In, hanging out in Facebook, it's a wonder we get any work done anymore. You can update your social media sites from your computers, and even on your cell phones.  I have an iphone ...

Got A Second? – Barely! Grabbing a website visitor’s attention

September 4th, 2009 | Posted in Web Design & Strategy, Web Marketing by Angela Nielsen

The blink of an eye! That’s how long it takes a visitor to assess the overall look of your website. Research has recently shown that a site visitor will decide whether or not they like your website in 1/20th of a second. That’s less than the time it takes to blink! And in less than ...